We Excel in These Services
Research
Brand Strategy and Creative
Brand Strategy and Creative
Qualitative and quantitative market, customer and channel research
Brand and visual identity assessment
Brand Strategy and Creative
Brand Strategy and Creative
Brand Strategy and Creative
Brand development strategy
Messaging
Naming
Visual identity
Marketing-Communications
Brand Strategy and Creative
Marketing-Communications
Plan development and execution
Media relations and crisis communications
Creative and collateral design
Content development
Digital marketing, including OTT, programmatic display/native, video, targeted email, paid social, SEO and website development
Our Clients Represent These Categories
Industry Business Partners
Industry Business Partners
Industry Business Partners
Insurtechs
Service providers
Media companies
Carriers and MGAs
Industry Business Partners
Industry Business Partners
Program administrators
Specialty agencies
Wholesalers
Member Organizations
Industry Business Partners
Member Organizations
Trade associations
User groups
Designation programs
Clients We Have Served
Industry Organizations We Support
Peter van Aartrijk serves on the board of directors of the organization, volunteering his time to improving insurance literacy and attracting new diverse talent to the industry.
Peter van Aartrijk serves on the IMCA board of directors, volunteering his time to help insurance marketers network and enhance their careers.
What Our Clients Say about Us
Sue Nester, The Big "I"
Joyce Sigler, AIMS, NetVU, ACT, SeibertKeck Insurance Partners
Traci Catalano, Old Republic Surety
"We have worked alongside Aartrijk for 20 years on a wide variety of projects. The best thing about this team may be its deep bench strength — a truly smart group of professionals, all with keen knowledge of insurance. They always find creative and insightful ways to help us put our best foot forward within the industry and in front of c
"We have worked alongside Aartrijk for 20 years on a wide variety of projects. The best thing about this team may be its deep bench strength — a truly smart group of professionals, all with keen knowledge of insurance. They always find creative and insightful ways to help us put our best foot forward within the industry and in front of consumers. Working with them is fun and easy, and they always deliver a win."
Traci Catalano, Old Republic Surety
Joyce Sigler, AIMS, NetVU, ACT, SeibertKeck Insurance Partners
Traci Catalano, Old Republic Surety
"Aartrijk’s creative team enables Old Republic Surety to showcase our knowledge and experience through consistent, outstanding content for our website and blog. Aartrijk keeps our content fresh and relevant — well deserving of the accolades we continue to get from agents across the country."
Joyce Sigler, AIMS, NetVU, ACT, SeibertKeck Insurance Partners
Joyce Sigler, AIMS, NetVU, ACT, SeibertKeck Insurance Partners
Joyce Sigler, AIMS, NetVU, ACT, SeibertKeck Insurance Partners
"I’ve worked with Peter and his wonderful group in conjunction with many boards of directors in the insurance industry. No matter what team member, what venue, what need, I find Aartrijk to always give direct, honest, outside-of-the-box thinking and valuable assistance and guidance, expanding the reach, vision and value to an organization and project."
Tom Kussurelis, Arrowhead General Insurance
Tom Kussurelis, Arrowhead General Insurance
Tom Kussurelis, Arrowhead General Insurance
“When we developed an innovative way to write small commercial insurance nationally, we knew we had to align multiple stakeholder groups to our vision and value proposition. Those stakeholders included not only our associates and appointed agents, but also the media and the industry itself. Aartrijk helped us lay the foundation for succes
“When we developed an innovative way to write small commercial insurance nationally, we knew we had to align multiple stakeholder groups to our vision and value proposition. Those stakeholders included not only our associates and appointed agents, but also the media and the industry itself. Aartrijk helped us lay the foundation for success by shaping a compelling story and communicating it effectively.”
Will Jones, Independent Agent magazine
Tom Kussurelis, Arrowhead General Insurance
Tom Kussurelis, Arrowhead General Insurance
“Aartrijk has been on hand to support the Big 'I' and Independent Agent magazine for the past 20 years whenever we have needed them. Through a combination of industry expertise, professional staff and a wide range of connections, our expectations have been regularly exceeded by the quality of the content and services provided.”
Julie Tinney, CMO, Wells Media Group
Tom Kussurelis, Arrowhead General Insurance
Julie Tinney, CMO, Wells Media Group
“The Aartrijk team not only understands the insurance business, but they are all extremely savvy marketing and communication professionals. They have terrific relationships with all the industry players. They’re super fun, and they’re good humans.”
Wells Media publishes Insurance Journal, MyNewMarkets, Academy of Insurance, Claims Journal and Carrier Management