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Actionable insights you can't get anywhere else

Understand Your Agents

Channel Harvest is the research arm of Aartrijk. Not only do we provide customized research, but we have conducted an annual survey of agents since 2008.


Make data-driven, confident decisions

Become a Channel Harvest partner, consult on survey development, pulse your agents and harvest rich data for deeper analysis. 

Let's talk

Channel Harvest Annual Survey: 'Agent Voices'

How does the survey work?

What about our own agent surveys?

What makes the survey unique?

Each year, Channel Harvest pulses independent agents to find out: 1) what they think of the carriers with which they do business, and 2) their views on important marketplace issues. Agents across the United States are invited to complete the survey via email solicitations from Channel Harvest and from participating carriers. The survey is conducted online and distributed to agents via an email invitation. The survey instrument generally contains about 50 questions. We poll agency owners, producers and CSRs.

What makes the survey unique?

What about our own agent surveys?

What makes the survey unique?

We conduct syndicated research of both personal lines and commercial lines agents. Participating carriers contribute to shaping the questionnaire. They invite some or all of their own agents to participate, and receive data from their cohort of agencies. Our unique research helps carriers build better partnerships with agents; and, they provide a chance to hear from agents with whom they don’t yet have a relationship. We drill down in specific areas so carriers can transact with, train and compensate their distribution partners more effectively. 

What about our own agent surveys?

What about our own agent surveys?

What about our own agent surveys?

 We understand carriers — including some customers in our syndicate — conduct proprietary qualitative and/or quantitative research of their appointed agents. Channel Harvest provides a unique, third-party, objective lens to insight not available elsewhere. Carriers use our reports as a low-cost/high-value tool to confirm what they already may suspect about their appointed agents, or to gather insight into compelling subject areas not available elsewhere. 

How much does it cost?

Who are your customers?

What about our own agent surveys?

 The cost is affordable and is tiered from $4,000 to $10,000 depending on a carrier’s number of appointed agencies. All participating companies can provide input on the survey questionnaire. Respondents receive a summary of the findings at no charge.  

What do we get?

Who are your customers?

Who are your customers?

 After the results are gathered, carriers receive the full data set so they can compare responses of their agency plant with the entire sample. They also receive a written report, summary slide deck and a customized report card that shows satisfaction scores of agents who selected them as their top carrier. 

Who are your customers?

Who are your customers?

Who are your customers?

 We’ve worked with dozens of regional, super-regional and national carriers — some writing multiple lines of business and others writing specific lines. Examples include Amerisure, CNA, EMC, Foremost, Grange, Hartford, Kemper, Liberty Mutual, Penn National, Safeco, Selective, State Auto and Travelers. 

Our latest research

Agent Voices 2022

 

  • Why independent agents prefer to work with certain carriers
  • How they view cross-selling and self-service technology 
  • How their use of marketing technology is changing 
  • What’s most important to them about doing business with their carriers



Get the report today

Agent Voices 2022

What they're saying

"Independent agents are undergoing tremendous change. Channel Harvest is a tool that complements our research activities and helps us understand our agencies’ distribution needs.”
—  Lori Schoenenberger, Market Analyst, Amerisure

“Channel Harvest’s study of independent agents strikes the right balance between baseline information and actionable insights so that we can anticipate and capitalize on industry trends.”

 — JoAnna Carey, Market Research Director, Foremost Insurance

"Working with Channel Harvest we were able to generate 3,000 survey responses from our appointed agencies. We’re truly impressed with the quality of data we received and were able to use it to segment and derive actionable insights.”

 — Tracy Mollett, former Marketing Director, Kemper Specialty

Become a Channel Harvest Partner

Contribute to survey development

Work with us to design this year’s survey and get the customized data you need to improve agency relations and profitability. 

Invite your agents to take the survey

(Or we can. Your choice.) Agents who complete the survey and optionally provide an email address will receive a survey summary. 

Compare your agents’ responses to the universe

 Use your carrier report card to benchmark best practices, compare performance metrics, and guide actionable decision-making. 

Your personalized carrier report card

Compares responses of agents who name you as their top carrier to all responses. KPIs include brand reputation, claims service, compensation, customer service, financial strength, marketing support, technology, training, underwriting and overall satisfaction. 

Better understand and engage with your agents

No one in the insurance industry does what we do. Our unique research helps carriers build better partnerships with agents. We drill down in specific areas so carriers can transact with, train and compensate their distribution partners more effectively. Carriers consider Channel Harvest a critical piece of their strategic puzzle. Since 2008, we’ve been delivering critical attitudinal data which helps them maximize the effectiveness of their agency operations. Download the pdf flier (below) for Channel Harvest information on the go, or email us to set up a meeting today.

 

Let's Talk!

Want more details? Want to purchase a report? Want to see how Channel Harvest Research can address your objectives?

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Dave would love to chat with you

Dave Evans

Executive Director, Industry Relations

Channel Harvest Research

dave.evans@Aartrijk.com | 703.304.3540

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