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  • Our Story
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Aartrijk
Home
Our Story
Why Aartrijk
Client Ink
Buzz
Insights
  • Home
  • Our Story
  • Why Aartrijk
  • Client Ink
  • Buzz
  • Insights
  • Home
  • Our Story
  • Why Aartrijk
  • Client Ink
  • Buzz
  • Insights

INSURANCE BRAND CHAMPIONS

INSURANCE BRAND CHAMPIONSINSURANCE BRAND CHAMPIONSINSURANCE BRAND CHAMPIONS
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We Get Insurance

Aartrijk will craft and tell your story with a strong, clear voice to the people who matter.

We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. We help our partners with: 

 

  • Research 
  • Brand strategy and creative  
  • Content strategy and development 
  • Marketing strategy and communications  

Insights

Our team members share insights and expertise on topics we find interesting.

 

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Our Values

We enjoy the people and the work.

We are:  

  • Open, honest and collaborative 
  • Positive and dynamic 
  • Curious and creative 
  • Focused and prepared 
  • Responsive, mindful and generous  

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Peter van Aartrijk

"Aartrijk" — easy, right?

It’s pronounced “R-trike,” as in “bike.” Turns out Peter van Aartrijk’s family hails from a small farming town in northwestern Belgium named Aartrjike. Apparently his family dropped the “e” at the end to make it easier to pronounce. (Not sure how much that helped, though!) The town was founded by the Romans in 893 as “Artiriacum.” The translation? “Kingdom of fertile soil.” That’s pretty cool, since we’re in the “fertile ideas” branding business.

Buzz

Learn more about our firm and our work from some of our longtime clients.

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Thought Leadership from Our Team

Accelerated Adoption: Agencies Reflect on Digital 

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Insuring the Freelance Economy

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Insurance Marketing: How Video, Social Media Work

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Customer Experience

Begins at Home

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Use Values and Vision to Attract Talent

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Break Your Marketing Paralysis

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