We Get Insurance
Aartrijk will craft and tell your story with a strong, clear voice to the people who matter.
We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. We help our partners with:
- Research
- Brand strategy and creative
- Content strategy and development
- Marketing strategy and communications
Our Values
We enjoy the people and the work.
We are:
- Open, honest and collaborative
- Positive and dynamic
- Curious and creative
- Focused and prepared
- Responsive, mindful and generous
Peter van Aartrijk
"Aartrijk" — easy, right?
It’s pronounced “R-trike,” as in “bike.” Turns out Peter van Aartrijk’s family hails from a small farming town in northwestern Belgium named Aartrjike. Apparently his family dropped the “e” at the end to make it easier to pronounce. (Not sure how much that helped, though!) The town was founded by the Romans in 893 as “Artiriacum.” The translation? “Kingdom of fertile soil.” That’s pretty cool, since we’re in the “fertile ideas” branding business.
Thought Leadership from Our Team
Accelerated Adoption: Agencies Reflect on Digital
Insuring the Freelance Economy
Insurance Marketing: How Video, Social Media Work
Customer Experience
Begins at Home
Use Values and Vision to Attract Talent
Break Your Marketing Paralysis
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