Aartrijk
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Aartrijk
Home
Our Story
Why Aartrijk
Client Ink
Insights
Channel Harvest
Buzz
More
  • Home
  • Our Story
  • Why Aartrijk
  • Client Ink
  • Insights
  • Channel Harvest
  • Buzz
  • Home
  • Our Story
  • Why Aartrijk
  • Client Ink
  • Insights
  • Channel Harvest
  • Buzz

INSURANCE BRAND CHAMPIONS

INSURANCE BRAND CHAMPIONSINSURANCE BRAND CHAMPIONSINSURANCE BRAND CHAMPIONS
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We Get Insurance

Aartrijk will craft and tell your story with a strong, clear voice to the people who matter.

We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. We help our partners with: 

 

  • Research 
  • Brand strategy and creative  
  • Content strategy and development 
  • Marketing strategy and communications  

Insights

Our team members share insights and expertise on topics we find interesting.

 

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Our Values

We enjoy the people and the work.

We are:  

  • Open, honest and collaborative 
  • Positive and dynamic 
  • Curious and creative 
  • Focused and prepared 
  • Responsive, mindful and generous  

Peter van Aartrijk

"Aartrijk" — easy, right?

It’s pronounced “R-trike,” as in “bike.” Turns out Peter van Aartrijk’s family hails from a small farming town in northwestern Belgium named Aartrijke. Apparently his family dropped the “e” at the end to make it easier to pronounce. (Not sure how much that helped, though!) The town was founded by the Romans in 893 as “Artiriacum.” The translation? “Kingdom of fertile soil.” That’s pretty cool, since we’re in the “fertile ideas” branding business.

Buzz

Learn more about our firm and our work from some of our longtime clients.

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Thought Leadership from Our Team

Insurance Brands: Why It's Time to Unify the House

Insurance Journal

Build a Stronger Agency by Understanding Core Values

Insurance Huddle

Core Values More Important Than Ever

PropertyCasualty360

Get Ahead of the Trends: Lessons for Carriers in 2021

Demotech Difference

Why You Need to Future-Proof Your Brand

Independent Agent

Sustaining Culture in a Virtual World

Carrier Management

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