INSURANCE BRAND CHAMPIONS

We are the insurance industry’s preeminent branding firm, widely recognized for thought leadership within the independent agent and broker system. We help our partners with: 

• Research 
• Brand strategy and creative  
• Content strategy and development 
• Marketing strategy and communications  

It’s pronounced “R-trike,” as in “bike.” Turns out Peter van Aartrijk’s family hails from a small farming town in northwestern Belgium named Aartrjike. Apparently his family dropped the “e” at the end to make it easier to pronounce. (Not sure how much that helped, though!) The town was founded by the Romans in 893 as “Artiriacum.” The translation? “Kingdom of fertile soil.” That’s pretty cool, since we’re in the “fertile ideas” branding business.