In Memoriam
Maureen Wall Bentley
1964 – 2011
Maureen Wall Bentley, executive vice president, brand strategy of Aartrijk, died peacefully on July 9, 2011, after a recurrence of cancer.
A native of Bronx, N.Y. and a graduate of Cardinal Spellman High School and Boston College, Wall Bentley is survived by her husband, Mark Bentley of Baltimore, Maryland. She was 46.
Maureen began her career as an editor at Murdoch Magazines and then Condé Nast Publications. She went on to broader communications and branding roles at the Independent Insurance Agents and Brokers of America (Big ‘I’), where she was publisher of IA magazine. Maureen led the research, development and introduction of the Trusted Choice brand of the Big I.
At Aartrijk, she co-created Aartrijk Brand Camp as an industry conference, and recently led the redevelopment of brand identities for several prominent insurance associations and organizations. She focused on brand assessments, identity development and marketing-communications strategy and was the editor of Zoom, a step-by-step branding guide for independent insurance agents.
