“On Point, with Peter van Aartrijk and Rick Morgan” is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
Texas agent David Berry has used the marketing lessons he learned from his experiences in the captive agency system to find success as an independent agent. Listen as Berry discusses how he uses traditional marketing practices, combined with the new tools of social media, to grow his business.
Berry understands the importance of investing in technology; but more importantly he understands the need to make sure it’s used wisely. He’s committed to building strong relationships and providing great service as he builds his new business, and credits social media as a powerful tool to help him contain costs and expand his reach. Peter and Rick particularly enjoyed listening to Berry speak passionately about the advantages and value of the Independent Agency System.
The podcast was published Monday, July 12, 2010. Run time is 20 minutes 41 seconds.
Filed under Podcasts, insurance branding · Tagged with direct mail, direct marketing, Facebook, independent agents, insurance branding, Insurance Journal, LinkedIn, Peter van Aartrijk, Rick Morgan, Social Networking, video, Web sites
“On Point, with Peter van Aartrijk and Rick Morgan” is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
Ryan Hanley, is an independent agent with the Guilderland Agency in Albany, NY.
Just two short years ago Ryan started his insurance career and at the same time started to “dabble” with the social Web. While the agency wasn’t yet ready to jump “head first” into social networking they gave Ryan the freedom to do so.
Being new to the industry he started researching insurance issues, and then writing about his experience on his new blog, Albany Insurance Professional. Ryan also set up Facebook, Twitter, YouTube, and LinkedIn accounts.
Has it been a valuable and profitable experience? According to Ryan, “social networking is how he builds and strengthens relationships and generates new business – it is no longer an experiment.”
Listen to Ryan as he shares his experiences with Rick and Peter.
The podcast was published Monday, May 24, 2010. Run time is 24 minutes 7 seconds.
March 19, 2010 by Peter van Aartrijk
We at Aartrijk have been working on our client’s Web sites—using the very new and very cool social networking and site-building tools available. So we thought it was high time we brought a fresh look to our site. Please let me know what you think about it (peter@Aartrijk.com).
As we pause to celebrate 11 years in the branding business, I’d like to say, “Thank you.” It has been an enjoyable ride—even in this stormy sea of an economy. If you don’t know me well, I’m a glass-half-full kinda guy.
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On Point with Peter van Aartrijk and Rick Morgan, Episode 5: Human Services 2.0
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the fifth episode, Peter and Rick talk with Irwin Siegel Agency, Inc. about their trailblazing efforts with social web tools to build online communities in the human services field.
The podcast was published Monday, September 14, 2009. Run time is 21 minutes 50 seconds.
Filed under Aartrijk, Podcasts, insurance branding · Tagged with Aartrijk, Blogging, independent agents, insurance agencies, insurance branding, Irwin Siegel Agency, Peter van Aartrijk, Rick Morgan, social Web, Web 2.0, Web sites
Only 56% of independent insurance agencies have a Web site, according to the 2008 Future One Agency Universe Study from IIABA. Those that do have a Web site can benefit greatly from the use of the free Google Analytics tool. In an audio podcast with slides, Aartrijk’s Charles Wasilewski discusses with Mike Wise of Web development firm IdeaStar:
1) Why agencies need to have a Web presence.
2) What a Web analytics tool such as Google Analytics can do.
3) How to set up the free Google Analytics tool for a Web site.
Click on the following link to view the podcast: Aartrijk podcast re Google Analytics with Charles Wasilewski and Mike Wise July 2009.
Peter van Aartrijk discusses the social Web with Mike Wise of IdeaStar.
Agent Web sites are an agency owner’s “busiest storefront” — or at least they can be.
That’s one of the thoughts that Peter van Aartrijk, managing director of Aartrijk, shared during a recent podcast with Mike Wise of IdeaStar. In one of Mike’s “InsuraTech” audio podcasts, Peter discussed the social Web, agent Web sites, and how they can work together for an agency:
– The social Web is “not something to be feared. It’s something to be leveraged.”
– “You’re either LinkedIn or locked out.”
– “We like to think of the Web site as the busiest office for the agency … their busiest storefront.”
– ”I’m worried about the calls agencies aren’t getting” because their Web sites cannot be found by people who get a word-of-mouth referral to the agency and then search for the agency via a search engine.
– “Convert that knowledge [of dispensing advice to consumers about risk management] … into text on a blog.”
– ”There’s a lot of general information out there. But what we bring to the table is the knowledge of how agents andd brokers and carriers can take advantage” of social networking.
Check out the podcast at: http://tinyurl.com/clmo5.
Or visit: http://blog.insurance-technologies.com/2009/04/insuratech-podcast-episode-28-peter-van-aartrijk-on-agent-websites-a-conundrum/
April 30, 2009
Filed under Aartrijk, Podcasts, Uncategorized · Tagged with Branding, Facebook, independent agents, LinkedIn, search, Social Networking, social Web, Twitter, Web sites
