Over at Ragan’s PR Daily website, writer Kevin Allen offers a list of “10 Essentials of Twitter Etiquette.” I read the list and didn’t disagree with anything. One item on the list—the first one, actually—sums up not only Twitter etiquette, but social media etiquette, business etiquette and, well, life etiquette. Kevin writes, “Always add value. [...]
Tag Archives | Twitter
Saying Tweet Things About Great Employees
Every now and then, someone shines new light on management doyen Peter Drucker’s once-radical opinion that employees are assets, not liabilities. That’s a good thing, since everyone needs to hear it, whether for the first time or as a reminder. Not to mention there are still far too many companies that operate as if they’ve never [...]
Call Me Maybe: Are Insurance Brands Staying In Touch?
“Before you came into my life, I missed you so bad, I missed you so bad, I missed you so, so bad.” So sings Canadian pop star Carly Rae Jepsen in her chart-topping hit, “Call Me Maybe,” which spent nine consecutive weeks at number one on the Billboard Hot 100 in the U.S. after zooming [...]
I Am Charles Wasilewski, and I Approved This Message: Branding Lessons from Political Ads
American election season is in full swing. For all the interest in Twitter posts about the recent presidential debates, the political ad still reigns high for impact. NBC News reported “$807 million has already been spent on political ads, tv and radio, local and national, cable and broadcast” in an October 18 news broadcast on [...]
