“I resolve to lose weight.” Snore. We live in America—the place with the largest food portions on the planet. Until we shrink serving sizes or invent a little pill that really works, we’re always going to have that one on the New Year’s resolutions list! I’m skipping resolutions. Instead, I offer four thoughts I hope [...]
Tag Archives | Rick Morgan
The Myth of 24/7
When I speak with insurance agents and brokers, I hear a common belief that in today’s world, 24/7 availability is required to be competitive. And who can blame them? In our instant gratification society there is an expectation that consumers want full access to all information whenever they want it. But what exactly does “24/7” [...]
We’ve Seen the Sizzle. Now Give Us the Steak.
As insurance firms jump into the social fray by becoming active on Twitter, LinkedIn, YouTube, and other channels, some get caught up in the hype and flash, the bright lights of the social Web. Some make a mad dash to get as many friends, fans and likes as possible. A flurry of blog posts, tweets [...]
A Facebook Fan Page Does Not Equal Social Networking Success
Just showing up on social networking sites does not lead to social networking success. Rather, success comes from a commitment to delivering outstanding service, being a good communicator, implementing smart marketing initiatives, and being comfortable being transparent and authentic. Note: What I’ve said above isn’t new for independent insurance agents and other insurance brands. Those [...]
On Point with Peter van Aartrijk and Rick Morgan, Episode 26: ‘Uncomfortable Change’ Paves Road to Perpetuation
Too often agency principals find themselves facing a forced sale as a result of not having a proper perpetuation plan. In this podcast, MarshBerry president John Wepler discusses the many difficult and “uncomfortable” decisions required of an owner seeking to properly–and profitably–perpetuate the firm. Listen to this frank conversation as John offers some good news: [...]
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