Survey Says: Insights About the Insurance Trade Media

Editors and reporters with the insurance trade media rely on public relations professionals with insurance brands to research and create stories. But there’s plenty of room for insurance marketers to change and improve in their trade media publicity efforts, judging by comments from the trade media.

Those are two key conclusions from an Aartrijk survey of key insurance trade media editors and reporters.

The online survey garnered 17 responses (and thus is more useful for qualitative results than for statistically valid quantitative results) and was conducted in 2011. It found that:

Read more