On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the ninth episode, Peter and Rick speak with Laura Bergan, VP of Marketing at American Collectors Insurance. The insurance provider has been in the social media space for about a year, providing service and information (at times simultaneously) to agents and insureds.
The podcast was published Monday, November 16, 2009. Run time is 18 minutes 34 seconds.
Filed under Podcasts, insurance branding · Tagged with Facebook, independent agents, Insurance Journal, Peter van Aartrijk, Podcast, Rick Morgan, Social Media, Social Networking, social Web, Twiiter
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the eighth episode, Peter and Rick talk with Anson Thompson of The Thompson Group of Parker City, Indiana about branding and the importance of personality on the web. He also talks about where he gets his ideas and why he’s not afraid to share them.
The podcast was published Thursday, October 29, 2009. Run time is 19 minutes 44 seconds.
On Point with Peter van Aartrijk and Rick Morgan, Episode 5: Human Services 2.0
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the fifth episode, Peter and Rick talk with Irwin Siegel Agency, Inc. about their trailblazing efforts with social web tools to build online communities in the human services field.
The podcast was published Monday, September 14, 2009. Run time is 21 minutes 50 seconds.
Filed under Aartrijk, Podcasts, insurance branding · Tagged with Aartrijk, Blogging, independent agents, insurance agencies, insurance branding, Irwin Siegel Agency, Peter van Aartrijk, Rick Morgan, social Web, Web 2.0, Web sites
On Point with Peter van Aartrijk and Rick Morgan, Episode 4: Expanding Business Objectives
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the fourth episode, Rick and Peter talk to Katie Herbst, Senior Marketing Communications Specialist at Westfield Insurance, about the evolution of social media at Westfield and her role within the organization.
The video was published Tuesday, September 1, 2009. Run time is 26 min 30 seconds.
Filed under Aartrijk, Podcasts, insurance branding, social Web · Tagged with Aartrijk Brand Camp, Blogging, independent agents, insurance branding, Peter van Aartrijk, Podcast, Rick Morgan, Social Networking, social Web
Trying to figure out social networking? Chris Amrhein of Insurance Is Fun! gives insights on how it works for independent insurance agencies/agents.
Chris, who trains and talks with numerous independent agents, is featured on the latest podcast (Episode 3: The New Old) of On Point with Peter van Aartrijk and Rick Morgan published by Insurance Journal.
In the third episode, Chris Amrhein of Insurance Is Fun! talks with Peter and Rick about similarities of digital world to the old world, complete with front porches and Grateful Dead concerts.
The video was published Monday, August 17, 2009. Run time is 18 minutes 48 seconds.
Filed under Aartrijk, Podcasts, insurance branding, social Web · Tagged with Facebook, independent agents, insurance branding, marketing, Peter van Aartrijk, Rick Morgan, Social Networking, social Web, Twitter
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the second episode, Cindy Donaldson, Marketing Director at Founders Insurance Group, explains the agency’s use of social marketing tools to reach customers and prospects.
The video was published Wednesday, August 5, 2009. Run time is 15 min 28 sec.
Filed under Aartrijk, Branding, Podcasts, insurance branding, social Web · Tagged with Blogging, independent agents, Peter van Aartrijk, Podcast, Rick Morgan, Social Networking, social Web
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In this first episode, Insurance Journal’s Mitch Dunford and Julie Tinney introduce the new “On Point” podcast with hosts Rick and Peter, and discuss Insurance Journal’s adoption of technology, including social media.
The podcast was published Thursday, June 25, 2009. Run time is 29 minutes 2 seconds.
Regarding Aartrijk Brand Camp (in Chicago, Sept. 28-30), some of you have asked, “Why is Aartrijk putting on such an event? What do you hope to accomplish?”
Excellent questions. I attend many industry conferences so I’m sensitive about offering another one.
I can assure you that Brand Camp won’t be yet another meeting.
This event is the only one designed to put in context the impact of social media/social networking on marketing and branding in insurance and financial services. So if you are responsible for formulating and articulating your brand in our industry—agency, broker, carrier, trade association, services provider—then you should come to Brand Camp.
At most conferences, speakers present in a one-way format. Like social networking itself, Brand Camp will be much more engaging, where attendees truly will get involved. We hope to imagine—even create—some new ways our industry can communicate with customers and prospects. This engagement is a more fun way to learn anyway.
You will return home with a solid plan to introduce or enhance your brand in this new social networking world. Brand Camp will be educational, engaging, entertaining and rewarding for the group as well as for individual participants.
Go on, jump into the fray! Check out the Brand Camp Web page.
– Peter van Aartrijk
Regarding Aartrijk Brand Camp (in Chicago, Sept. 28-30), some of you have asked, “Why is Aartrijk putting on such an event? What do you hope to accomplish?”