On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

IIABA’s annual market share study compares the share of the property / casualty business on commercial and personal lines bases, and compares the aggregate of the independent agent to the captive agent.

Personal lines insurance is a tremendous source of revenue. Asa Pike and John McDonald of Agency Revenue Tools, a software company created to help agents go after personal lines insurance, explain the potential of the personal lines opportunity, and discuss the benefits of the Personal Lines Growth Alliance as a tool to capitalize on the potential.

The podcast was published Monday, February 15, 2010. Run time is 24 minutes 55 seconds.