They are using technology and social media to build relationships and communicate subject matter expertise, differentiate their brand and grow their business. Collectively this group has built virtual offices and produced informative, creative and occasionally outrageous videos. They have been industry leaders when it comes to blogging and effective use of Twitter, Facebook,  Linkedin and YouTube. While protecting client’s assets is serious business for these agents insurance is also fun.
Yet, it is not all about the technology. This group represents an influx of young agents entering our industry who reject the argument that personal lines is a commodity and the need to sell price. Rather, they sell the value of having a trusted relationship with an agent, choice, a local presence, and providing insurance expertise and knowledge. Yes, they are “digital natives” but they also fully appreciate the value of “off line” and “in person”.

The example being set by these agents speaks to what I think is a wonderful opportunity to attract new young talent. They are demonstrating that insurance can be interesting and exciting – and they are doing it their way.

Are our traditionally conservative insurance organizations prepared to embrace this new generation of insurance agent? For example, are carriers willing to offer contracts to young independent agents and rethink their volume requirements?