Tag Archives | media relations

Pet Peeves, Constructive Criticism: Insights from the Insurance Trade Media (Part 3)

By on August 14, 2012 in Branding, insurance marketing, insurance publicity, insurance trade media, marketing communications

Working with insurance trade media editors and reporters is a win-win-win. The media plays a valuable role in the insurance industry’s business-to-business networking by feeding information and insights to and from insurance professionals. Aartrijk’s insurance trade media survey sought ideas and concerns from trade media. Here is the last of three blog posts with the [...]

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Survey Says: Insights About the Insurance Trade Media (Part 2)

By on June 19, 2012 in Branding, insurance publicity, insurance trade media, marketing communications

It’s highly valuable for insurance brands to place an article or blog post in an insurance trade publication or have a brand leader interviewed for an article. “Editorial is three times more credible than advertising,” Peter van Aartrijk stated flatly to me when I joined Aartrijk back in 2001. And it’s still true, mostly. One [...]

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Survey Says: Insights About the Insurance Trade Media

By on April 24, 2012 in insurance publicity

Editors and reporters with the insurance trade media rely on public relations professionals with insurance brands to research and create stories. But there’s plenty of room for insurance marketers to change and improve in their trade media publicity efforts, judging by comments from the trade media. Those are two key conclusions from an Aartrijk survey [...]

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