Aartrijk Brand Camp: A Look Back at 2009, and A Look Ahead to 2010
May 28, 2010 by Charles Wasilewski · Leave a Comment
Aartrijk’s founder, president and CEO Peter van Aartrijk sat down recently (admittedly, in front of the Aartrijk logo at a trade show at an industry producers’ conference) and answered a few questions about Aartrijk Brand Camp.
He talked about what happened at Brand Camp 2009 — and how Aartrijk Brand Camp 2010 will be different.
This brief video (2 minutes, 23 seconds) describes who attends Brand Camp, what they can expect if they go, and how 2010 will be a regathering for many who formed the community at the 2009 event.
‘Aartrijk Brand Camp’ To Debut Sept. 28-30 in Chicago
May 4, 2009 by Charles Wasilewski · Leave a Comment
‘Aartrijk Brand Camp’ to Debut Sept. 28-30 in Chicago
Event Focuses On Insurance Branding in Social Web Age
SPRINGFIELD, VA (May 4, 2009)-Insurance industry branding firm Aartrijk is hosting a new event for insurance/financial marketing decision-makers: “Aartrijk Brand Camp,” a hands-on conference on branding in the age of the social Web. The event is scheduled for Sept. 28-30, 2009, in downtown Chicago.
Registration is available at the Aartrijk Web site at www.Aartrijk.com/brandcamp. This exclusive event is for brand decision-makers in insurance, financial services and member organizations. The location is the modern, high-tech Hotel Sax Chicago. ”The marketing mix is changing for brand decision-makers,” said Peter van Aartrijk, CEO and managing director. “It’s not just that technology has evolved in recent years. Technology is enabling consumers to change their relationships with the organizations and brands in their lives through the one-to-one and one-to-many relationships of social networking. ”The profound impact of this sociological transformation is just beginning to be felt in the insurance and financial services industry,” van Aartrijk continued. “Aartrijk Brand Camp is a way to help brand decision-makers understand and take advantage of this transformation.” Early-bird pricing of $600 ends June 1, and regular registration costs $750. Special pricing is available for Aartrijk clients. All registration is done online at www.Aartrijk.com/brandcamp. Aartrijk Brand Camp kicks off with the “Social Networking Social” on September 28, followed by an all-day session on September 29, and a half-day session the following day. The event is designed to be interactive and hands-on, with sessions including search-engine optimization, social networking, Web positioning, blogging, mobile technology, “Gen Next,” public relations, online advertising and design.
About Aartrijk: Based in Virginia, Aartrijk is a boutique branding firm serving clients from insurance and financial services firms and member organizations. Aartrijk’s highly experienced team offers business-to-business and business-to-consumer brand auditing; brand identity development; Web and social media; advertising, marketing-communications and public relations; publishing and editorial; and customer and marketing channel research. For more about Aartrijk or to sign up for Aartrijk Brand Camp, visit www.Aartrijk.com.
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CONTACT:
Charles Wasilewski
908.647.2216
charles@Aartrijk.com