Recently, Peter van Aartrijk wrote a thought provoking blog suggesting many agencies would benefit from an “extreme agency makeover.” For the most part, his focus centered on the physical environment. As important as that is, I also would like to challenge agents to consider a makeover of their operations and culture as well. Peter talked about getting rid [...]
Tag Archives | insurance technology
Extreme Makeover – Agency Edition: Another Perspective
By Rick Morgan on July 24, 2012 in Branding, insurance agency technology, insurance agents, insurance branding, Insurance Industry, marketing communications, social technology
Skyping & Texting Makes for Interesting Lives
By Peter van Aartrijk on June 12, 2012 in Aartrijk, Insurance Industry, social technology, social Web
When you stop and think about it, technology is fascinating in how it compresses space and time. And once in a while—especially when my ADD kicks in—I’ll daydream about just how flat-out cool it is. Here are two recent examples: Every year I take a contingent of the Independent Insurance Agents & Brokers of Japan on [...]
Three Lessons Point to What Social Is (and Isn’t)
By Rick Morgan on May 15, 2012 in insurance agency technology, insurance agents, social technology, social Web
Thousands of main street insurance agents have now joined the early adopters in our industry’s foray into social networking. Social networking is working for some, but not so much for others. Users continue to better understand the significance and impact social networking is having on the way insurance firms connect and interact with customers and [...]
Learning to Adapt
By Rick Morgan on March 20, 2012 in Aartrijk, Branding, insurance agency technology, insurance agents, insurance branding, Insurance Industry, mobile, social technology, social Web
“Digital Darwinism – The evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.” – Brian Solis What a great term—Digital Darwinism—to describe the fear many agencies and carriers feel as they struggle at make sense of the many challenges they face in today’s rapidly evolving environment. Mobile, cloud, [...]
The Myth of 24/7
When I speak with insurance agents and brokers, I hear a common belief that in today’s world, 24/7 availability is required to be competitive. And who can blame them? In our instant gratification society there is an expectation that consumers want full access to all information whenever they want it. But what exactly does “24/7” [...]
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