Google Analytics: Why It’s Needed, and What It’s About

Only 56% of independent insurance agencies have a Web site, according to the 2008 Future One Agency Universe Study from IIABA. Those that do have a Web site can benefit greatly from the use of the free Google Analytics tool. In an audio podcast with slides, Aartrijk’s Charles Wasilewski discusses with Mike Wise of Web development firm IdeaStar:

1) Why agencies need to have a Web presence.

2) What a Web analytics tool such as Google Analytics can do.

3) How to set up the free Google Analytics tool for a Web site.

Click on the following link to view the podcast: Aartrijk podcast re Google Analytics with Charles Wasilewski and Mike Wise July 2009.