Over at Ragan’s PR Daily website, writer Kevin Allen offers a list of “10 Essentials of Twitter Etiquette.” I read the list and didn’t disagree with anything. One item on the list—the first one, actually—sums up not only Twitter etiquette, but social media etiquette, business etiquette and, well, life etiquette. Kevin writes, “Always add value. [...]
Tag Archives | insurance branding
Docked on the Wrong Bank?
Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
Roots & Ripples
We human beings are defined by our roots. Everyone has a story about how and where the family got started. My story began in Holland (dad) and Germany (mom). Sometimes we are fortunate to actually visit the homelands. Here’s a photo of me and my daughter, Lexy, on a cold winter day at Kinderdijk, or [...]
Call Me Maybe: Are Insurance Brands Staying In Touch?
“Before you came into my life, I missed you so bad, I missed you so bad, I missed you so, so bad.” So sings Canadian pop star Carly Rae Jepsen in her chart-topping hit, “Call Me Maybe,” which spent nine consecutive weeks at number one on the Billboard Hot 100 in the U.S. after zooming [...]
Where have all the leaders gone?
Keeping pace with cultural change has always been a challenge. I have blogged before about our industry’s challenges in keeping up with and adapting to today’s rapid rate of change. The combination of escalating rate and sweeping breadth of change now puts at risk the way independent agents do business. It is important to remember that consumer [...]
