Over at Ragan’s PR Daily website, writer Kevin Allen offers a list of “10 Essentials of Twitter Etiquette.” I read the list and didn’t disagree with anything. One item on the list—the first one, actually—sums up not only Twitter etiquette, but social media etiquette, business etiquette and, well, life etiquette. Kevin writes, “Always add value. [...]
Tag Archives | Independent insurance agents
Always Add Value
Good Time for Doing Good
You’re probably not thinking of New Year’s resolutions at this time of year, even if you have made progress on the ones you declared in January. But how about making a resolution now that focuses on sharing your time and talents for the good of others? It doesn’t have to be January 1 to start doing [...]
How Will IAs Remain Relevant?
Whenever independent insurance agents step back from day-to-day operations and survey their business landscape, the view can be somewhat scary. Maybe that’s why some agents find it hard to look at the big picture. But what could that avoidance cost you in terms of future viability? Aartrijk has been speaking one-on-one with scores of independent agents [...]
Disaster Communications: We Can Do More with Social Media
This post is a follow-up to the #Irene #Insurance blog I wrote on August 30. That post was written during Hurricane Irene and I talked about how agents, carriers and associations were leveraging social tools to effectively connect with their customers and communicate valuable information. Since that post, much of the East Coast has suffered [...]
The Agent of the Future – Today
Peter and I host the “On Point” podcast for Insurance Journal. Over the past year, we have had the opportunity to talk with several smart, creative and talented young independent agents including Rick Dinger, Ryan Hanley, Chris Jordan, Jason Cass and Linda Rey. I have been fascinated listening to these independent agents talk about our [...]
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