Tag Archives | IIABA

Skyping & Texting Makes for Interesting Lives

By on June 12, 2012 in Aartrijk, Insurance Industry, social technology, social Web

When you stop and think about it, technology is fascinating in how it compresses space and time. And once in a while—especially when my ADD kicks in—I’ll daydream about just how flat-out cool it is. Here are two recent examples: Every year I take a contingent of the Independent Insurance Agents & Brokers of Japan  on [...]

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Greater Visibility, Lower Cost: Top Agencies Prove It

By on December 6, 2011 in insurance agents, insurance branding, marketing communications, social Web, video

Agents and brokers are boosting their advertising and marketing efforts. But they’re doing so without spending more. In fact, the data show they’re spending less. That’s according to Shirley Lukens, AAI, principal of Reagan Consulting, who shepherds the annual Best Practices Study, a joint project of Reagan and the Independent Insurance Agents & Brokers of [...]

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Disaster Communications: We Can Do More with Social Media

By on October 4, 2011 in Aartrijk, insurance agency technology, insurance branding, Insurance Industry, research, social technology, social Web

This post is a follow-up to the #Irene #Insurance blog I wrote on August 30. That post was written during Hurricane Irene and I talked about how agents, carriers and associations were leveraging social tools to effectively connect with their customers and communicate valuable information. Since that post, much of the East Coast has suffered [...]

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