E-mail added 500 million users in 2010.

An article in Econsultancy.com’s blog reported:

“According to Royal Pingdom, 107 trillion email messages were sent in total last year. That works out to 294bn per day. There were nearly 2bn email users and 3bn email accounts, and the ranks of the emailing grew by nearly 500m. In other words, last year, email grew a Facebook last year.”

Royal Pingdom, a monitoring company, recently posted numbers about e-mail, social media, Web sites, etc.

The bad news: An estimated 90 percent of e-mail messages are considered spam. That points to social networking sites’ big advantage over e-mail: The people who post spam-ish things get un-friended and otherwise shunned.

What place does e-mail still have in marketing communications and branding? It’s changing, I think, but not going away.