“Before you came into my life, I missed you so bad, I missed you so bad, I missed you so, so bad.” So sings Canadian pop star Carly Rae Jepsen in her chart-topping hit, “Call Me Maybe,” which spent nine consecutive weeks at number one on the Billboard Hot 100 in the U.S. after zooming [...]
Tag Archives | Branding
Alphabet Soup Revisited
A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]
Alphabet Soup Revisited
A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]
Flying Air Elephant
Hey there, business traveler. How’s that United-Continental merger working out for you? For me, not so much. I’m associating the merger with a feeling sort of like “surly.” Everyone has a “worst flight ever” story—whether or not they travel frequently. This was mine. (Actually, my worse flight ever never actually took off, but that’s another [...]
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