Tag Archives | Branding

Call Me Maybe: Are Insurance Brands Staying In Touch?

“Before you came into my life, I missed you so bad, I missed you so bad, I missed you so, so bad.” So sings Canadian pop star Carly Rae Jepsen in her chart-topping hit, “Call Me Maybe,” which spent nine consecutive weeks at number one on the Billboard Hot 100 in the U.S. after zooming [...]

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Alphabet Soup Revisited

A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]

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Alphabet Soup Revisited

A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]

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Flying Air Elephant

Hey there, business traveler. How’s that United-Continental merger working out for you? For me, not so much. I’m associating the merger with a feeling sort of like “surly.” Everyone has a “worst flight ever” story—whether or not they travel frequently. This was mine. (Actually, my worse flight ever never actually took off, but that’s another [...]

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Extreme Makeover – Agency Edition: Another Perspective

Recently, Peter van Aartrijk wrote a thought provoking blog suggesting many agencies would benefit from an “extreme agency makeover.” For the most part, his focus centered on the physical environment. As important as that is, I also would like to challenge agents to consider a makeover of their operations and culture as well. Peter talked about getting rid [...]

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