Call it a hangover from the ’60s or just another double entendre. But what does “wired” mean to most people? The high-tech magazine? Low-tech communications? Drugs? A four-year-old bouncing off the walls from a massive sugar rush? For the rest of my life, it will mean the weeks I’ve now spent with my mouth locked and [...]
Tag Archives | brand
Alphabet Soup Revisited
A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]
Alphabet Soup Revisited
A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]
Brand Lessons from an Insurance Guy in the Meanest County in Georgia
We all know Habitat for Humanity. Great organization. Great brand value. But did you know Habitat has its roots in the insurance business? Seventy years ago, Koinonia Farm was founded in South Georgia by Clarence Jordan and Martin England. The farm, which observers have called “the most daring social experiment in the South during the [...]
