For Agents & Brokers
Today’s marketing environment for insurance agents and brokers is more exciting—and more challenging—than ever. Customers have increased expectations. There are so many new media to learn and leverage, including social networking, Web search, mobile phone applications, text messaging and more.
At Aartrijk, we want to work with agencies and brokers that are ready to seize these opportunities. Our extensive industry experience and strategic vision can help position your firm for success.
Aartrijk’s services, created based on our hands-on experience with independent insurance agents and brokers, include:
Brand Checkup. We provide a snapshot of your current brand based on our professional review of marketing materials as well as interviews with your employees and customers.
Strategic Marketing Plan Development. You get a plan customized to your agency/brokerage, based on your business goals, resources, target markets and demographics. The strategy includes a branding statement, key messaging, specific marketing tactics and estimated budget.
‘Rent-a-Chief Marketing Officer.’ The Aartrijk team becomes your agency’s de-facto marketing manager. This means the tactics you want and need are implemented on time and within budget. We work directly with designers, copywriters, vendors and media outlets, so you can focus on selling and servicing insurance.
Web Site Development. Aartrijk develops a customized Web site in a dynamic, easy-to-update platform that incorporates the best practices of effective industry and retail sites, including social media and blogging. Initial search engine optimization (SEO) is part of the strategy.
Online Marketing Package. Aartrijk gets your team up to speed with a Web-based or in-person seminar on the value and fundamentals of online positioning. We then draft your customized online marketing strategy that includes: Web site, blogging, SEO, advertising, and e-mail campaigns. Plus, you’ll get a plan on how best to use such external social networking sites as Facebook, Twitter and YouTube. As an option, Aartrijk can provide ongoing support for a blog, social networking pages and customer e-newsletter.
Customer Care Package. Aartrijk tailors a client-communication package that includes customer emails and e-newsletters; a referral program; thank-you cards; online surveys; on-hold messages; and support for special projects.
Collateral Development. Aartrijk’s design team creates or improves your brand touch points, including: letterhead and business cards; point-of-sale materials such as agency capabilities brochure and information sheets; direct mail letters and postcards; and advertising materials.
When your agency is ready for Aartrijk’s services, contact Laurie Donohue, Vice President of Agent & Broker Marketing, at laurie@Aartrijk.com or (888) 876-4869.
Turn prospects into clients.
