Aartrijk In the News 2010
Brand Camp 2010 Takeaways
December 8, 2010 | Property Casualty 360
By Peter van Aartrijk, president and CEO, Aartrijk
The second annual Aartrijk Brand Camp, held recently in Austin, explored the branding transformation under way right before our eyes: change in the economy; in the way we conduct business with customers and prospects; and in how brands are built, managed, communicated and leveraged. Continue reading
5 Lessons in Social Networking
September 20, 2010 | Insurance Journal
By Rick Morgan
Social networking practitioners in the insurance industry have demonstrated over the past year how to deliver on the hope while moderating the hype. They’ve blazed a trail, showing how to combine the business aspects of social networking with the right amount of personal touch. Continue reading
Your Digital Brand
November 2010 | Agents Council for Technology
By Maureen Wall Bentley
Sometimes the problem with “the next big thing” is that all the buzz around it can drown out the legitimate value hidden beneath. Take social media. Many independent agents have become so overwhelmed by the constant clucking about this “must do” marketing tool that they simply have dismissed it as non-essential and faddish. Continue reading
Aartrijk Brand Camp Features Hands-On-Team Challenge
October 21, 2010
Aartrijk Brand Camp 2010, the only branding conference specifically designed for insurance and financial marketing decision-makers, will feature a hands-on, insurance-specific team branding challenge. Continue reading
Aartrijk Brand Camp 2010: Your Brand Transformed
July 8, 2010
Industry branding leader Aartrijk has announced exciting new details regarding its much-anticipated Aartrijk Brand Camp 2010, an event catered to insurance and financial marketing thought leaders. The conference will be held October 25-27 in Austin, Texas, at the historic Driskill Hotel. Continue reading
Aartrijk Names Rick Morgan Vice President of New Media
July 6, 2010
Insurance and technology veteran Rick Morgan has been named vice president of new media at Aartrijk, the industry’s leading branding firm, announced Maureen Wall Bentley, executive vice president of brand strategy. Continue reading
Aartrijk’s Rick Morgan Named to Board of Big ‘I’ New York State
May 6, 2010
Rick Morgan, vice president-new media of Aartrijk, was recently re-elected to the board of directors as a director-at-large of Big ‘I’ New York State (The Independent Insurance Agents and Brokers of New York, Inc.). Continue reading
Rough Notes article on NetVU’s debut and Aartrijk’s approach to branding
April 2010
There’s a new kid in the agency technology ranks. Well, it’s not exactly new. The new kid is NetVU™—The Network of Vertafore Users. But in fact, it’s an organization that was 30 years in the making. Continue reading
Aartrijk Brand Camp 2010 in Austin, October 25-27
March 22, 2010
Industry branding leader Aartrijk announced that Aartrijk Brand Camp 2010, its event for insurance and financial marketing decision-makers, will be held October 25-27 in Austin, Texas, at the historic Driskill Hotel (www.driskillhotel.com). Continue reading
The National Underwriter Company and Hales & Company Announce Four Seminars on How Insurance Business Professionals Can Create and Enhance Shareholder Value
March 4, 2010
The National Underwriter Company and Hales & Company announced today that they are partnering on four full day seminars that will provide insurance business professionals with the tools to create and enhance shareholder value. Continue reading
