Aartrijk Brand Camp 2010 in Austin, October 25-27
Event Focuses Exclusively On Insurance Industry Branding
SPRINGFIELD, VA (March 22, 2010)—Industry branding leader Aartrijk announced that Aartrijk Brand Camp 2010, its event for insurance and financial marketing decision-makers, will be held October 25-27 in Austin, Texas, at the historic Driskill Hotel (www.driskillhotel.com).
The event, which debuted in September 2009 in Chicago, is a hands-on conference on branding and will cover a range of topics, including social networking, design, publicity, Web positioning and advertising. It is designed specifically for insurers, agents and brokers, and industry trade associations.
“The questions that Aartrijk Brand Camp will again tackle are: ‘What works in insurance branding? What are consumers looking for? Where should agents, brokers, carriers and associations be spending money? How can they demonstrate results?’ But now, we have the benefit of an unprecedented year of experience and insights,” said Peter van Aartrijk, CEO.
“In 2010, branding decision-makers continue to experiment with the new tools of social networking,” he said. “At the same time, they’re grappling with the economic downturn on premium revenues and on marketing-communications budgets. This next edition of Brand Camp will help them integrate traditional marketing communications activities with newer tools.”
Aartrijk Brand Camp conference agenda and registration information will be posted over the next several weeks at aartrijk.com/brandcamp. The 2009 Aartrijk Brand Camp included speakers from Facebook, Deloitte Consulting, Weber Shandwick, SOBcon, Allstate, leading independent agencies, and American Agent & Broker. The event also featured hands-on group work sessions focusing on the most-pressing branding challenges as selected by attendees.
About Aartrijk: Aartrijk is a boutique branding firm serving clients from insurance and financial services firms and member organizations. Aartrijk’s highly experienced team offers business-to-business and business-to-consumer brand auditing; brand identity development; Web positioning and social media; advertising, marketing-communications and public relations; publishing and editorial; and customer and marketing channel research. www.Aartrijk.com.
