Aartrijk Brand Camp 2010: ‘Your Brand Transformed’
Interactive Conference, Oct. 25-27 in Austin, Focuses on Insurance Marketing Opportunities
SPRINGFIELD, VA (July 8, 2010)—Industry branding leader Aartrijk has announced exciting new details regarding its much-anticipated Aartrijk Brand Camp 2010, an event catered to insurance and financial marketing thought leaders. The conference will be held October 25-27 in Austin, Texas, at the historic Driskill Hotel (www.driskillhotel.com).
The event (www.Aartrijk.com/brandcamp10), which debuted in September 2009 in Chicago, is a hands-on conference covering various insurance branding topics. This year, Brand Camp will highlight how brand enhances value, as well as numerous opportunities to transform an insurance brand, including brand auditing, social networking, advertising, video, Web positioning, employee brand alignment and publicity. It is designed specifically for insurers, agents and brokers, and industry trade associations.
“When we think of ‘camp,’ we think about a fun, interactive and educational environment—one that enhances skills and builds lasting relationships with other campers,” says Maureen Wall Bentley, executive vice president of Aartrijk. “Everything about Aartrijk Brand Camp—the attendees, the way the room is set, the content, the hotel, the networking—creates that same experience…but with better food and good wine at chow time!”
At Brand Camp 2010, “campers” will participate in hands-on problem-solving sessions à la “The Apprentice,” creating an interactive atmosphere different from any ordinary branding or industry function. The event is equipped with lessons and activities to integrate traditional marketing communication with emerging technological advancements.
“Attendees should come ready not just to listen, but to speak and engage,” Bentley said. “It’s no accident this environment mirrors where marketing is headed. Social networking has taught us that marketing must evolve from a one-way demagogic communications to rich, multi-directional communications. The old way to communicate with prospects and customers won’t work anymore, so what are you going to do differently to engage customers and business partners? That’s what Brand Camp will explore.”
Day-to-day activities on the agenda include:
October 25
- “Do It Now” sessions for those just starting out in the social Web
- Welcome Camper Reception at The Driskill
October 26
- Your Brand Transformed
- Brand Enhances Value
- The Integrated Marketing Challenge
- Audit Is Not a Dirty Word
- Internal Brand Alignment
- Wine Tasting and Reception at Max’s Wine Dive
October 27
- Social Media: Real Users Experience
- Integrated Marketing Challenge Presentations
Aartrijk Brand Camp registration is open on www.Aartrijk.com/brandcamp10.
About Aartrijk:Aartrijk is a branding and marketing-communications firm dedicated to serving trusted clients worldwide in the arenas of insurance, financial services and association management: www.Aartrijk.com.