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	<title>Aartrijk</title>
	<link>http://aartrijk.com</link>
	<description></description>
	<lastBuildDate>Thu, 02 Sep 2010 14:34:57 +0000</lastBuildDate>
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		<title>This Old House, Branded</title>
		<description><![CDATA[Here’s a picture of my house where I grew up in small-town America: Milltown, N.J., near New Brunswick and my alma mater, Rutgers University (photo credit to my home boy Charles Wasilewski).
I remember as a kid helping my dad build the garage addition to the house—off to the right there. The old garage became his [...]]]></description>
		<link>http://aartrijk.com/2010/09/this-old-house-branded/</link>
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		<title>On Point with Peter van Aartrijk and Rick Morgan, Episode 26: ‘Uncomfortable Change’ Paves Road to Perpetuation</title>
		<description><![CDATA[
Too often agency principals find themselves facing a forced sale as a result of not having a proper perpetuation plan. In this podcast, MarshBerry  president John Wepler discusses the many difficult and “uncomfortable” decisions required of an owner seeking to properly–and profitably–perpetuate the firm. Listen to this frank conversation as John offers some good [...]]]></description>
		<link>http://aartrijk.com/2010/08/on-point-with-peter-van-aartrijk-and-rick-morgan-episode-26-%e2%80%98uncomfortable-change%e2%80%99-paves-road-to-perpetuation/</link>
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		<title>It&#8217;s a zoo around here</title>
		<description><![CDATA[The virtual structure of Aartrijk—with some 20 consultants across 10 states, working from home  offices or small corporate ones—has one particularly great advantage: We can work alongside our pets.
Our CEO, Peter van Aartrijk, regularly brings his gigantic labs, Molly and Betty, to the HQ office, where they welcome visitors with a lot of licking and [...]]]></description>
		<link>http://aartrijk.com/2010/08/its-a-zoo-around-here/</link>
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		<title>On Point with Peter van Aartrijk and Rick Morgan, Episode 25: No Quick Fix</title>
		<description><![CDATA[



&#160;
In this Podcast Doug Pullman, a member of the Parker, Smith &#38; Feek marketing team, describes the planning and process this top 100 broker went through to prepare for their launch into the world of Facebook, Twitter, Linkedin and blogging. Doug discusses the very deliberate and measured approach the brokerage took, the importance of getting [...]]]></description>
		<link>http://aartrijk.com/2010/08/on-point-with-peter-van-aartrijk-and-rick-morgan-episode-25-no-quick-fix/</link>
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	<item>
		<title>Guest Blogger Nibby Priest, GoVaughn.com Insurance: &#8220;High-Touch Relationships&#8221;</title>
		<description><![CDATA[For Aartrijk&#8217;s new series of guest bloggers from in and around the insurance industry, we welcome Nibby Priest of GoVaughn.com Insurance Agency, a full-service independent agency headquartered in Henderson, Kentucky, and serving Kentucky, Indiana and Illinois.
About Nibby: Nibby began his insurance career in August 1983 as a part-time  employee in his father&#8217;s business, then [...]]]></description>
		<link>http://aartrijk.com/2010/08/guest-blogger-nibby-priest-govaughn-com-insurance-high-touch-relationships/</link>
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		<title>On Point with Peter van Aartrijk and Rick Morgan, Episode 24: Social Networking Is Not a Silver Bullet</title>
		<description><![CDATA[
Listen to agency owner Claudia McClain explain why even in today’s social media world success involves more than just putting up a Facebook Fan Page. Claudia explains how her agency  has continued to grow and prosper even in this difficult economic time. Her secret – an agency culture built around strong customer service and [...]]]></description>
		<link>http://aartrijk.com/2010/07/on-point-with-peter-van-aartrijk-and-rick-morgan-episode-24-social-networking-is-not-a-silver-bullet/</link>
			</item>
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		<title>Guest Blogger Pat Alexander, InsuranceEcoSystem.com Founder: &#8216;Brand and Message Are Inseparable&#8217;</title>
		<description><![CDATA[The Aartrijk team is pleased to welcome &#8212; for the first time &#8212; guest bloggers from in and around the insurance industry, starting this month. 
To kick off this occasional series, we welcome Pat Alexander, founder of industry blog InsuranceEcosystem.com and a Brand Camp 2009 alumna.
About Pat: In 2009, she launched InsuranceEcosystem.com as a resource [...]]]></description>
		<link>http://aartrijk.com/2010/07/guest-blogger-pat-alexander-insuranceecosystem-com-founder-brand-and-message-are-inseparable/</link>
			</item>
	<item>
		<title>We&#8217;ll Steer You Right: Your Invitation to Aartrijk Brand Camp 2010</title>
		<description><![CDATA[Howdy! Here&#8217;s a brief 30-second video inviting you to Aartrijk Brand Camp 2010:

Aartrijk&#8217;s founder, president and CEO Peter van Aartrijk, recently visited The Driskill Hotel in Austin, Texas, to scope out the location of Aartrijk Brand Camp 2010.
He found a comfortable environment, as well as a large animal that is the hallmark of the site.
Peter [...]]]></description>
		<link>http://aartrijk.com/2010/07/well-steer-you-right-your-invitation-to-aartrijk-brand-camp-2010/</link>
			</item>
	<item>
		<title>Alphabet Soup</title>
		<description><![CDATA[One of the first eye-openers I had when moving to the Washington, DC, area some 20 years ago was that virtually every organization in the vicinity has an acronym. Whether a military entity, high-tech company, government agency or association, they all are awash in unfathomable letters. Sure, we know the FBI and IRS, and we [...]]]></description>
		<link>http://aartrijk.com/2010/07/alphabet-soup/</link>
			</item>
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		<title>On Point with Peter van Aartrijk and Rick Morgan, Episode 23: Ex Direct Writer Focuses on Marketing and Finds Success As Independent Agent</title>
		<description><![CDATA[
“On Point, with Peter van Aartrijk and Rick Morgan” is an audio  conversation with insurance industry leaders who champion change and  challenge all of us to think.
Texas agent David Berry has used the marketing lessons he learned  from his experiences in the captive agency system to find success as an  independent [...]]]></description>
		<link>http://aartrijk.com/2010/07/on-point-with-peter-van-aartrijk-and-rick-morgan-episode-23-ex-direct-writer-focuses-on-marketing-and-finds-success-as-independent-agent/</link>
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