<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Aartrijk</title>
	<link>http://aartrijk.com</link>
	<description></description>
	<lastBuildDate>Sun, 05 Feb 2012 04:13:15 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>Einstein, Lincoln and Carroll: Still not crazy after all these years.</title>
		<description><![CDATA[“Knowledge of what is does not open the door directly to what should be.” &#8212; Albert Einstein In other words, beware trusting your future to false conclusions drawn from real facts. If he hadn’t died in 1955, I’d swear Einstein was describing what passes for common knowledge or collective wisdom these days. Consider the following: [...]]]></description>
		<link>http://aartrijk.com/2012/01/einstein-lincoln-and-carroll-still-not-crazy-after-all-these-years/</link>
			</item>
	<item>
		<title>The Myth of 24/7</title>
		<description><![CDATA[When I speak with insurance agents and brokers, I hear a common belief that in today’s world, 24/7 availability is required to be competitive. And who can blame them? In our instant gratification society there is an expectation that consumers want full access to all information whenever they want it. But what exactly does “24/7” [...]]]></description>
		<link>http://aartrijk.com/2012/01/the-myth-of-247/</link>
			</item>
	<item>
		<title>Going Up—The importance of an “elevator speech”</title>
		<description><![CDATA[Can you describe your brand accurately? Can you do so in the amount of time it might take for a short elevator ride? Only those who truly understand what makes their brand unique can deliver what’s sometimes called an “elevator speech”—that is, a descriptive couple of sentences that are clear, succinct and framed from the [...]]]></description>
		<link>http://aartrijk.com/2012/01/going-up%e2%80%94the-importance-of-an-%e2%80%9celevator-speech%e2%80%9d-2/</link>
			</item>
	<item>
		<title>Tebow This: Does Your Brand&#8217;s Muscle Memory Need Changing?</title>
		<description><![CDATA[Tim Tebow was the biggest brand in college football just three years ago. During a career at the University of Florida from 2006-9, he set records in career passing efficiency and total rushing touchdowns in the Southeastern Conference (considered by many football fans to be the most competitive conference in the country). Tebow&#8217;s teams sported a [...]]]></description>
		<link>http://aartrijk.com/2012/01/tebow-this-does-your-brands-muscle-memory-need-changing/</link>
			</item>
	<item>
		<title>Zoo: Make Our Pet Project Your Own</title>
		<description><![CDATA[Just before Christmas, Peter shared with blog readers five ideas to unwind. The Aartrijk humans—and probably a lot of clients and other friends—heeded the advice. When that happened, we, the members of the Aartrijk Zoo, sprang into action. We figured out how to surf the web, and started communicating with each other. We chatted about [...]]]></description>
		<link>http://aartrijk.com/2012/01/zoo-make-our-pet-project-your-own/</link>
			</item>
	<item>
		<title>5 Holiday Thoughts</title>
		<description><![CDATA[Admit it. You tried to cram four weeks’ worth of work into the first two weeks in December. Doesn’t matter if you were successful—the holidays now are here. It’s a great time to unwind, although you may have to work at it. Here are five ideas to do that: Idea #1: Get to know the [...]]]></description>
		<link>http://aartrijk.com/2011/12/5-holiday-thoughts/</link>
			</item>
	<item>
		<title>It&#8217;s Christmas Eve. Let&#8217;s Go to Grandmother&#8217;s House (on Facebook)!</title>
		<description><![CDATA[&#8220;Over the river and through the woods, To Grandmother&#8217;s house we go; The horse knows the way to carry the sleigh, Through (the) white and drifted snow!&#8221; &#8211; traditional children&#8217;s song Those who don&#8217;t get to Grandmother&#8217;s house by horse and sleigh (or airplane, bus, car, or train) are now traveling there via Facebook. They&#8217;re [...]]]></description>
		<link>http://aartrijk.com/2011/12/its-christmas-eve-lets-go-to-grandmothers-house-on-facebook/</link>
			</item>
	<item>
		<title>What’s Your Brand Anatomy?</title>
		<description><![CDATA[“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings.’” —Dave Barry That’s an excerpt from Dave’s birthday message to fans a few years back, in which he announced the “Sixteen things it took me 50 [...]]]></description>
		<link>http://aartrijk.com/2011/12/what%e2%80%99s-your-brand-anatomy/</link>
			</item>
	<item>
		<title>Greater Visibility, Lower Cost: Top Agencies Prove It</title>
		<description><![CDATA[Agents and brokers are boosting their advertising and marketing efforts. But they&#8217;re doing so without spending more. In fact, the data show they&#8217;re spending less. That&#8217;s according to Shirley Lukens, AAI, principal of Reagan Consulting, who shepherds the annual Best Practices Study, a joint project of Reagan and the Independent Insurance Agents &#38; Brokers of [...]]]></description>
		<link>http://aartrijk.com/2011/12/greater-visibility-lower-cost-top-agencies-prove-it/</link>
			</item>
	<item>
		<title>Black Friday: More Than Just A Deal</title>
		<description><![CDATA[On the eve of Black Friday, I found myself caught up in the chaos in hopes of scoring a 44” TV for a mere $199. I stood outside of the local Best Buy with a few thousand of my closest friends, huddling with some for warmth and avoiding others who apparently got their licenses in [...]]]></description>
		<link>http://aartrijk.com/2011/11/black-friday-more-than-just-a-deal/</link>
			</item>
</channel>
</rss>

