Archive | video RSS feed for this section

Knowing When to Use the ‘F’ Word (Free)

By on April 17, 2012 in advertising, Branding, insurance agency technology, insurance agents, insurance branding, marketing communications, video

While a brand is only as valuable as the time and dollars invested in it, sometimes, the F-word—“free”—is the answer. Let’s face it: While the market isn’t as soft as it was, the economy is still unstable. Marketing budgets are reflective of the environment and aren’t quite what they used to be. Typically, the average [...]

Read full story • Comments { 0 }

Greater Visibility, Lower Cost: Top Agencies Prove It

By on December 6, 2011 in insurance agents, insurance branding, marketing communications, social Web, video

Agents and brokers are boosting their advertising and marketing efforts. But they’re doing so without spending more. In fact, the data show they’re spending less. That’s according to Shirley Lukens, AAI, principal of Reagan Consulting, who shepherds the annual Best Practices Study, a joint project of Reagan and the Independent Insurance Agents & Brokers of [...]

Read full story • Comments { 5 }

“Hahah pretty hilarious”

By on October 26, 2011 in Branding, insurance agents, social technology, social Web, video

“Social media has tremendous potential within the P&C industry—particularly among Millennials—but many carriers and agencies are-ill prepared for the challenges and opportunities it presents.” This comment comes from Boston-based Aite Group, which recently prepared a report on the impact of social media in the North American P&C arena. The Pew Research Center, in a profile, [...]

Read full story • Comments { 0 }
Facebook Twitter LinkedIn RSS

How can we enhance your brand? Call us: 703.912.7974 or info@Aartrijk.com.