Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
Archive | social technology RSS feed for this section
Docked on the Wrong Bank?

Get It Right the First Time
“If you don’t have time to do it right, when will you have time to do it over?” While preparing to present an upcoming webinar, I came across this quote from NBA Hall of Fame player and coach John Wooden. It got me thinking about the issue of time; or, more accurately, the lack of [...]
Saying Tweet Things About Great Employees
Every now and then, someone shines new light on management doyen Peter Drucker’s once-radical opinion that employees are assets, not liabilities. That’s a good thing, since everyone needs to hear it, whether for the first time or as a reminder. Not to mention there are still far too many companies that operate as if they’ve never [...]

Call Me Maybe: Are Insurance Brands Staying In Touch?
“Before you came into my life, I missed you so bad, I missed you so bad, I missed you so, so bad.” So sings Canadian pop star Carly Rae Jepsen in her chart-topping hit, “Call Me Maybe,” which spent nine consecutive weeks at number one on the Billboard Hot 100 in the U.S. after zooming [...]
Resources: A bit of this, a bit of that
I get it. You’re busy – really busy. You hear from everyone (including us at Aartrijk) that you need to take advantage of all the new “social” tools. You’re probably tired of hearing that you need a blog, you need to be active building and engaging your Facebook community, you need a business profile on LinkedIn [...]
Search
Subscribe to our Newsletter
Recent Posts
Categories
- Aartrijk
- advertising
- Brand Camp
- Branding
- insurance agency technology
- insurance agents
- insurance branding
- insurance content
- Insurance Industry
- insurance marketing
- insurance publicity
- insurance trade media
- leadership
- Management
- marketing communications
- mobile
- naming
- Podcasts
- rebranding
- research
- social technology
- social Web
- Uncategorized
- video
- Web statistics
- writing




