This post is a follow-up to the #Irene #Insurance blog I wrote on August 30. That post was written during Hurricane Irene and I talked about how agents, carriers and associations were leveraging social tools to effectively connect with their customers and communicate valuable information. Since that post, much of the East Coast has suffered [...]
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Disaster Communications: We Can Do More with Social Media
By Rick Morgan on October 4, 2011 in Aartrijk, insurance agency technology, insurance branding, Insurance Industry, research, social technology, social Web
It CAN Hurt to Ask
Recently I underwent surgery in a large hospital in Baltimore. On the sixth of my eight days there, I received a visit from a supervisor, clipboard in-hand, who wanted to know about my experience with the nursing staff. Now, I had been blessed with a nursing squad that was really fantastic—empathetic, knowledgeable, tenacious about patient [...]
Marketing Mayhem
By Maureen Wall Bentley on November 23, 2010 in Aartrijk, Branding, insurance branding, Insurance Industry, research
My husband laughs out loud every time Allstate’s new “Mayhem” commercials air. It’s a bit of a toss-up whether he likes “Flag” or “Jogger” best, but the whole campaign gets his attention—and a chuckle. We have been known to replay the new spots when they appear the first time. Mark also has a bit of [...]
What Agents Want
By Kevin Jenné Movie lovers may remember Mel Gibson’s gaining the ability to read women’s minds in “What Women Want.” And we market researchers sometimes wish for this kind of direct insight. Living in the real world, when we want to know what people want, we turn to our research tools: surveys, interviews and focus [...]
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