Fall is my favorite season. I love the changing colors of the leaves here in Virginia, the cooler weather, and knowing that it’s the season for some things to begin anew: The kids are back in school, football season kicks off, and the U.S. government even begins a new fiscal year. I feel like I [...]
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A Season for Change
By Sandy Latta on September 25, 2012 in Branding, insurance agents, insurance branding, insurance marketing, rebranding
Tebow This: Does Your Brand’s Muscle Memory Need Changing?
Tim Tebow was the biggest brand in college football just three years ago. During a career at the University of Florida from 2006-9, he set records in career passing efficiency and total rushing touchdowns in the Southeastern Conference (considered by many football fans to be the most competitive conference in the country). Tebow’s teams sported a [...]
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