Aartrijk’s Morgan Named to IIABNY Board
June 2, 2009 by Charles Wasilewski · Leave a Comment
Independent Insurance Agents, Brokers of New York Board Elects Rick Morgan of Aartrijk To At-Large Director Position
(May 18, 2009) — The Independent Insurance Agents & Brokers of New York, Inc. board of directors elected Rick Morgan, senior associate with Aartrijk, to a one-year term as an at-large director. He will help shape the association’s policies on issues vital to the interests of its 1,900 member agencies statewide.
Morgan brings to the board a wide variety of experiences in insurance and technology. As co-owner of a Boulder, Colorado insurance agency, he developed the process of transactional filing, which ultimately brought new efficiencies to thousands of independent agencies. He went on to serve as vice-president for Delphi Information Systems and Confirmnet Corp., and he co-founded Insurance Reference Systems. IRS was the creator of Silver Plume, an electronic library that revolutionized the distribution of insurance reference material to agents and insurance companies. He also served as a national director on the advisory council for software developer GEMINI and was instrumental in the development of the GEMINI Users Group, of which he became national president.
Morgan also was co-founder of HIGH-TECC, an industry-wide educational event. He was the founding editor of The Automated Agency Report, and his articles have appeared in Rough Notes and Independent Agent, among other publications. His most recent industry position was senior vice-president of marketing for Applied Systems, a leading agency management system vendor, from which he retired in October 2007.
Morgan is a graduate of Colorado State University and lives with his wife in Broomfield, Colorado.
The Independent Insurance Agents & Brokers of New York, Inc. has represented the common business interests of independent insurance professionals since 1882. More than 1,900 agencies and their 18,000 employees currently rely on the DeWitt, New York-based not-for-profit trade association for legislative advocacy, continuing education and other means of industry support. In addition, many IIABNY members represent Trusted Choice®, a national consumer brand uniting more than 7,000 independent agencies across the United States. For more information, go to www.trustedchoice.com or www.iiabny.org.
[excerpted from IIABNY news release]
ProgramBusiness.com: “Social Studies: New Media Involves Strategy, Management”
May 6, 2009 by Charles Wasilewski · Leave a Comment
The social Web is “changing the way we communicate to clients and market products and services,” according to a May 6, 2009 article on insurance industry Web site ProgramBusiness. In a Q&A with Annie George, Rick Morgan of Aartrijk notes about the social Web: “The way we want to reach out, buy products, find out about products, services, has changed forever. It only makes sense that the insurance industry be a part of that dynamic.”
Read the interview here.
‘Aartrijk Brand Camp’ To Debut Sept. 28-30 in Chicago
May 4, 2009 by Charles Wasilewski · Leave a Comment
‘Aartrijk Brand Camp’ to Debut Sept. 28-30 in Chicago
Event Focuses On Insurance Branding in Social Web Age
SPRINGFIELD, VA (May 4, 2009)-Insurance industry branding firm Aartrijk is hosting a new event for insurance/financial marketing decision-makers: “Aartrijk Brand Camp,” a hands-on conference on branding in the age of the social Web. The event is scheduled for Sept. 28-30, 2009, in downtown Chicago.
Registration is available at the Aartrijk Web site at www.Aartrijk.com/brandcamp. This exclusive event is for brand decision-makers in insurance, financial services and member organizations. The location is the modern, high-tech Hotel Sax Chicago. ”The marketing mix is changing for brand decision-makers,” said Peter van Aartrijk, CEO and managing director. “It’s not just that technology has evolved in recent years. Technology is enabling consumers to change their relationships with the organizations and brands in their lives through the one-to-one and one-to-many relationships of social networking. ”The profound impact of this sociological transformation is just beginning to be felt in the insurance and financial services industry,” van Aartrijk continued. “Aartrijk Brand Camp is a way to help brand decision-makers understand and take advantage of this transformation.” Early-bird pricing of $600 ends June 1, and regular registration costs $750. Special pricing is available for Aartrijk clients. All registration is done online at www.Aartrijk.com/brandcamp. Aartrijk Brand Camp kicks off with the “Social Networking Social” on September 28, followed by an all-day session on September 29, and a half-day session the following day. The event is designed to be interactive and hands-on, with sessions including search-engine optimization, social networking, Web positioning, blogging, mobile technology, “Gen Next,” public relations, online advertising and design.
About Aartrijk: Based in Virginia, Aartrijk is a boutique branding firm serving clients from insurance and financial services firms and member organizations. Aartrijk’s highly experienced team offers business-to-business and business-to-consumer brand auditing; brand identity development; Web and social media; advertising, marketing-communications and public relations; publishing and editorial; and customer and marketing channel research. For more about Aartrijk or to sign up for Aartrijk Brand Camp, visit www.Aartrijk.com.
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CONTACT:
Charles Wasilewski
908.647.2216
charles@Aartrijk.com