On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the tenth episode, Peter and Rick talk to Aartrijk colleagues Charles Wasilewski, director, Marketing-Communications and Maureen Bentley, vice president, Brand Strategy about their recent experiences at “Brand Camp” September 28-30 in Chicago. The team acknowledge the “time vampire” that social media can be, but instead focus on best-practices strategies and success stories to help manage social media risks in a smart and effective way.
The podcast was published Monday, November 30, 2009. Run time is 19 minutes 34 seconds.
Filed under Aartrijk, Brand Camp, Branding, Podcasts, insurance branding, social Web · Tagged with Aartrijk Brand Camp, Branding, Charles Wasilewski, insurance branding, Insurance Journal, Maureen Wall Bentley, Peter van Aartrijk, Podcast, Rick Morgan, Social Networking
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the ninth episode, Peter and Rick speak with Laura Bergan, VP of Marketing at American Collectors Insurance. The insurance provider has been in the social media space for about a year, providing service and information (at times simultaneously) to agents and insureds.
The podcast was published Monday, November 16, 2009. Run time is 18 minutes 34 seconds.
Filed under Podcasts, insurance branding · Tagged with Facebook, independent agents, Insurance Journal, Peter van Aartrijk, Podcast, Rick Morgan, Social Media, Social Networking, social Web, Twiiter
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the eighth episode, Peter and Rick talk with Anson Thompson of The Thompson Group of Parker City, Indiana about branding and the importance of personality on the web. He also talks about where he gets his ideas and why he’s not afraid to share them.
The podcast was published Thursday, October 29, 2009. Run time is 19 minutes 44 seconds.
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the seventh episode, Peter and Rick talk about what the term “brand” means–and how insurance practitioners are using a new set of tools to bring their brands to consumers.
The podcast was published Friday, October 16, 2009. Run time is 19 minutes 46 seconds.
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the sixth episode, Peter and Rick talk with Rick Dinger of Crescenta Valley Insurance, Inc. in Glendale, California about how Social Media has helped his company reach a broader audience and gain more business in return.
The podcast was published Wednesday, September 30, 2009. Run time is 20 minutes 42 seconds.
On Point with Peter van Aartrijk and Rick Morgan, Episode 5: Human Services 2.0
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the fifth episode, Peter and Rick talk with Irwin Siegel Agency, Inc. about their trailblazing efforts with social web tools to build online communities in the human services field.
The podcast was published Monday, September 14, 2009. Run time is 21 minutes 50 seconds.
Filed under Aartrijk, Podcasts, insurance branding · Tagged with Aartrijk, Blogging, independent agents, insurance agencies, insurance branding, Irwin Siegel Agency, Peter van Aartrijk, Rick Morgan, social Web, Web 2.0, Web sites
On Point with Peter van Aartrijk and Rick Morgan, Episode 4: Expanding Business Objectives
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the fourth episode, Rick and Peter talk to Katie Herbst, Senior Marketing Communications Specialist at Westfield Insurance, about the evolution of social media at Westfield and her role within the organization.
The video was published Tuesday, September 1, 2009. Run time is 26 min 30 seconds.
Filed under Aartrijk, Podcasts, insurance branding, social Web · Tagged with Aartrijk Brand Camp, Blogging, independent agents, insurance branding, Peter van Aartrijk, Podcast, Rick Morgan, Social Networking, social Web
Trying to figure out social networking? Chris Amrhein of Insurance Is Fun! gives insights on how it works for independent insurance agencies/agents.
Chris, who trains and talks with numerous independent agents, is featured on the latest podcast (Episode 3: The New Old) of On Point with Peter van Aartrijk and Rick Morgan published by Insurance Journal.
In the third episode, Chris Amrhein of Insurance Is Fun! talks with Peter and Rick about similarities of digital world to the old world, complete with front porches and Grateful Dead concerts.
The video was published Monday, August 17, 2009. Run time is 18 minutes 48 seconds.
Filed under Aartrijk, Podcasts, insurance branding, social Web · Tagged with Facebook, independent agents, insurance branding, marketing, Peter van Aartrijk, Rick Morgan, Social Networking, social Web, Twitter
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the second episode, Cindy Donaldson, Marketing Director at Founders Insurance Group, explains the agency’s use of social marketing tools to reach customers and prospects.
The video was published Wednesday, August 5, 2009. Run time is 15 min 28 sec.
Filed under Aartrijk, Branding, Podcasts, insurance branding, social Web · Tagged with Blogging, independent agents, Peter van Aartrijk, Podcast, Rick Morgan, Social Networking, social Web
Only 56% of independent insurance agencies have a Web site, according to the 2008 Future One Agency Universe Study from IIABA. Those that do have a Web site can benefit greatly from the use of the free Google Analytics tool. In an audio podcast with slides, Aartrijk’s Charles Wasilewski discusses with Mike Wise of Web development firm IdeaStar:
1) Why agencies need to have a Web presence.
2) What a Web analytics tool such as Google Analytics can do.
3) How to set up the free Google Analytics tool for a Web site.
Click on the following link to view the podcast: Aartrijk podcast re Google Analytics with Charles Wasilewski and Mike Wise July 2009.
