Over at Ragan’s PR Daily website, writer Kevin Allen offers a list of “10 Essentials of Twitter Etiquette.” I read the list and didn’t disagree with anything. One item on the list—the first one, actually—sums up not only Twitter etiquette, but social media etiquette, business etiquette and, well, life etiquette. Kevin writes, “Always add value. [...]
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Send US Your Headlines
The insurance writer types here at Aartrijk love the use of language to attract, cajole, inform and even amuse or entertain, on occasion. The classic New York Post-style headlines are obvious examples of clever creations: “KISS YOUR ASTEROID GOODBYE” screamed the Post during a 1998 meteorology scare. “IT’S WALL OVER” proclaimed Britain’s The Sun after the [...]
Better Than Naked
As far back as I can remember, we were taught that, to overcome public speaking jitters, we should imagine our audience naked. I don’t recall ever being told why. Later, I learned that when we stand in front of a group, at some level we feel naked ourselves and want to level the playing field. [...]
Why Brand Matters
I had a talk with a potential client not long ago about the company’s brand. When I asked what the current brand was, the team members were silent for a few moments. Then the team lead said, “We don’t feel that’s relevant to what we’re trying to do.” Really? It’s a misconception I’ve seen repeated [...]
Sound Bite Bingo
If you’re searching for inspiration, sometimes a memorable and useful phrase can shortcut the need to absorb countless words. On the other hand, that phrase might encourage you to do more reading—which is a good thing, according to David Nour, who spoke last October at an Aartrijk client’s conference—the ACORD Implementation Forum. A self-made cat [...]
