The insurance writer types here at Aartrijk love the use of language to attract, cajole, inform and even amuse or entertain, on occasion. The classic New York Post-style headlines are obvious examples of clever creations: “KISS YOUR ASTEROID GOODBYE” screamed the Post during a 1998 meteorology scare. “IT’S WALL OVER” proclaimed Britain’s The Sun after the [...]
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Docked on the Wrong Bank?
Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
Get It Right the First Time
“If you don’t have time to do it right, when will you have time to do it over?” While preparing to present an upcoming webinar, I came across this quote from NBA Hall of Fame player and coach John Wooden. It got me thinking about the issue of time; or, more accurately, the lack of [...]
How Will IAs Remain Relevant?
Whenever independent insurance agents step back from day-to-day operations and survey their business landscape, the view can be somewhat scary. Maybe that’s why some agents find it hard to look at the big picture. But what could that avoidance cost you in terms of future viability? Aartrijk has been speaking one-on-one with scores of independent agents [...]
Can Mature Canine Acquire Cutting-Edge Skillset?
People are living and working longer than previous generations, so what do you need to sustain yourself? A financial plan, of course. But what else? The topic has garnered a lot of media attention, including a November 2012 Money® magazine article encouraging older workers to update their skills and education. This month, More® magazine weighed [...]
