You’re probably not thinking of New Year’s resolutions at this time of year, even if you have made progress on the ones you declared in January. But how about making a resolution now that focuses on sharing your time and talents for the good of others? It doesn’t have to be January 1 to start doing [...]
Archive | Insurance Industry RSS feed for this section
How Will IAs Remain Relevant?
Whenever independent insurance agents step back from day-to-day operations and survey their business landscape, the view can be somewhat scary. Maybe that’s why some agents find it hard to look at the big picture. But what could that avoidance cost you in terms of future viability? Aartrijk has been speaking one-on-one with scores of independent agents [...]

To Move Forward, Say ‘Stop’
I’m a huge fan of quotes. (Check out some of the gems by Abraham Lincoln and Mark Twain, two of my favorites.) I have books on: The best quotes: “When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got [...]
Saying Tweet Things About Great Employees
Every now and then, someone shines new light on management doyen Peter Drucker’s once-radical opinion that employees are assets, not liabilities. That’s a good thing, since everyone needs to hear it, whether for the first time or as a reminder. Not to mention there are still far too many companies that operate as if they’ve never [...]
Where have all the leaders gone?
Keeping pace with cultural change has always been a challenge. I have blogged before about our industry’s challenges in keeping up with and adapting to today’s rapid rate of change. The combination of escalating rate and sweeping breadth of change now puts at risk the way independent agents do business. It is important to remember that consumer [...]
Search
Subscribe to our Newsletter
Recent Posts
Categories
- Aartrijk
- advertising
- Brand Camp
- Branding
- insurance agency technology
- insurance agents
- insurance branding
- insurance content
- Insurance Industry
- insurance marketing
- insurance publicity
- insurance trade media
- leadership
- Management
- marketing communications
- mobile
- naming
- Podcasts
- rebranding
- research
- social technology
- social Web
- Uncategorized
- video
- Web statistics
- writing




