I don’t know how many insurance organizations I’ve visited in which there are old bank vaults. I mean like real vaults where you can lock up things—or people. I find them kinda creepy (like clowns). Perhaps you find them quaint and charming. Some of you may recall the offices for the National Underwriter editorial staff [...]
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Roots & Ripples
We human beings are defined by our roots. Everyone has a story about how and where the family got started. My story began in Holland (dad) and Germany (mom). Sometimes we are fortunate to actually visit the homelands. Here’s a photo of me and my daughter, Lexy, on a cold winter day at Kinderdijk, or [...]
Why Brand Matters
I had a talk with a potential client not long ago about the company’s brand. When I asked what the current brand was, the team members were silent for a few moments. Then the team lead said, “We don’t feel that’s relevant to what we’re trying to do.” Really? It’s a misconception I’ve seen repeated [...]
Know Your Customer… or Else!
Haven’t we been saying this for years? Yes, we have. But now it’s perhaps more important than ever to know your customer and adapt everything you do to be sure you are listening and meeting specific, individualized needs. Why? Because consumers have options—more choices than ever of how they choose to do business and with [...]
Your Reclamation, Then. Take Heed.
With these words, the Ghost of Christmas Past rouses a sleepy and reluctant Ebenezer Scrooge from his reticence and starts him on his journey to rebirth and revitalization. At this festive time of year, mayhap four lessons from the timeless tale will serve your business and brand as well? Lesson One. Stop waiting for BHAG [...]
