Guest Blogger Pat Alexander, InsuranceEcoSystem.com Founder: ‘Brand and Message Are Inseparable’
July 26, 2010 by admin · Leave a Comment
Pat Alexander, founder of InsuranceEcosystem.com
The Aartrijk team is pleased to welcome — for the first time — guest bloggers from in and around the insurance industry, starting this month.
To kick off this occasional series, we welcome Pat Alexander, founder of industry blog InsuranceEcosystem.com and a Brand Camp 2009 alumna.
About Pat: In 2009, she launched InsuranceEcosystem.com as a resource for the insurance industry and a way to spark more conversation about her areas of expertise in independent agencies, coaching and technology. She describes Insurance Ecosystem as a blog that “provide[s] you with communicators that don’t normally blog but have great views and information to share. Each of these individuals … [has] so much to contribute in their area of expertise.”
1. What has happened in the past year with your firm now in the area of branding? What changes or initiatives have you been working on?
After Aartrijk Brand Camp 2009, I developed a plan to redesign my primary Web site, PatAlexander.com, and give it a fresh look and to develop a blog where individuals of interest to insurance agents could blog regularly or at their whim. Developing this blog included developing a brand for it as well as an audience.
Real Lessons from Real Time
June 25, 2010 by Dave Willis · 2 Comments
By David Willis
Three years ago, when the Real Time/Download Campaign launched, Aartrijk staffers, in our Campaign communication leadership roles, fielded a range of Campaign Web site visitor queries, such as: “How much is this Real Time software you’re selling?” and “Where can I buy your Real Time product?” We’d explain that we weren’t selling anything and that Real Time was actually available in existing agency systems.
Today, we rarely get such questions. Most property and casualty insurance professionals understand that Real Time is a workflow—it’s the ability to click on a button from a client file in an agency management system or comparative rater and get immediate access to carrier info on that client. They recognize Eddie, the Campaign’s mascot, as a the friend of improved workflows and profitability. And they know how to access Real Time in their systems.