I get it. You’re busy – really busy. You hear from everyone (including us at Aartrijk) that you need to take advantage of all the new “social” tools. You’re probably tired of hearing that you need a blog, you need to be active building and engaging your Facebook community, you need a business profile on LinkedIn [...]
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Resources: A bit of this, a bit of that
By Rick Morgan on September 18, 2012 in insurance agency technology, insurance branding, insurance marketing, marketing communications, social technology, social Web
Getting Online, One Step At A Time
By Amy Skidmore on September 4, 2012 in Branding, insurance agency technology, insurance branding, social technology
I’m a huge fan of quotes. Nothing like finding a witty or touching quote that perfectly captures your own viewpoint. Some quotes have grown trite over the years. Others have lost their initial appeal. Many more remain timeless. To illustrate the appeal of quotes, let me offer Exhibit A, a true gem from my teen [...]
Extreme Makeover – Agency Edition: Another Perspective
By Rick Morgan on July 24, 2012 in Branding, insurance agency technology, insurance agents, insurance branding, Insurance Industry, marketing communications, social technology
Recently, Peter van Aartrijk wrote a thought provoking blog suggesting many agencies would benefit from an “extreme agency makeover.” For the most part, his focus centered on the physical environment. As important as that is, I also would like to challenge agents to consider a makeover of their operations and culture as well. Peter talked about getting rid [...]
Still Smiling 3 Decades Later
By Peter van Aartrijk on May 29, 2012 in Aartrijk, Branding, insurance agency technology, insurance agents, insurance branding, Insurance Industry
It was a dark and stormy night. Luckily, I was warm and dry as I took notes on a reporter’s notebook at a local town council meeting. The bad news: I had to write up the story within hours, as we had a mid-morning deadline for the afternoon print newspaper at which I worked. This [...]
Three Lessons Point to What Social Is (and Isn’t)
By Rick Morgan on May 15, 2012 in insurance agency technology, insurance agents, social technology, social Web
Thousands of main street insurance agents have now joined the early adopters in our industry’s foray into social networking. Social networking is working for some, but not so much for others. Users continue to better understand the significance and impact social networking is having on the way insurance firms connect and interact with customers and [...]
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