Wrong.

The biggest category for increased marketing spending in 2010 will be: E-mail.

That’s according to the 2010 marketing trends survey conducted by StrongMail Systems, a provider of e-mail marketing and social media services.

The article reports on a survey of 1,000 respondents notes:
– 69% plan to increase spending on email marketing.
– 59% plan to increase spending on social media.
– 42% plan to increase spending on search marketing.

(Arguably, an e-mail services company would be inclined to be bullish on e-mail services. And there’s still healthy growth forecast for social media spending. But putting those points aside, it’s interesting that marketers are investing more in the more-established marketing tool of e-mail marketing than in any other.)

Moreover, 89% plan to increase or maintain marketing budgets in 2010: 48% plan to increase; 41% plan to maintain.

– Charles Wasilewski