Whenever independent insurance agents step back from day-to-day operations and survey their business landscape, the view can be somewhat scary. Maybe that’s why some agents find it hard to look at the big picture. But what could that avoidance cost you in terms of future viability? Aartrijk has been speaking one-on-one with scores of independent agents [...]
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Roots & Ripples
We human beings are defined by our roots. Everyone has a story about how and where the family got started. My story began in Holland (dad) and Germany (mom). Sometimes we are fortunate to actually visit the homelands. Here’s a photo of me and my daughter, Lexy, on a cold winter day at Kinderdijk, or [...]
Why Brand Matters
I had a talk with a potential client not long ago about the company’s brand. When I asked what the current brand was, the team members were silent for a few moments. Then the team lead said, “We don’t feel that’s relevant to what we’re trying to do.” Really? It’s a misconception I’ve seen repeated [...]
Being “Wired” Ain’t What It Used To Be
Call it a hangover from the ’60s or just another double entendre. But what does “wired” mean to most people? The high-tech magazine? Low-tech communications? Drugs? A four-year-old bouncing off the walls from a massive sugar rush? For the rest of my life, it will mean the weeks I’ve now spent with my mouth locked and [...]
Saying Tweet Things About Great Employees
Every now and then, someone shines new light on management doyen Peter Drucker’s once-radical opinion that employees are assets, not liabilities. That’s a good thing, since everyone needs to hear it, whether for the first time or as a reminder. Not to mention there are still far too many companies that operate as if they’ve never [...]
