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Roots & Ripples

We human beings are defined by our roots. Everyone has a story about how and where the family got started. My story began in Holland (dad) and Germany (mom). Sometimes we are fortunate to actually visit the homelands. Here’s a photo of me and my daughter, Lexy, on a cold winter day at Kinderdijk, or [...]

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What’s Your Brand Anatomy?

“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings.’” —Dave Barry That’s an excerpt from Dave’s birthday message to fans a few years back, in which he announced the “Sixteen things it took me 50 [...]

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Tribute to a Mentor & Friend

Death leaves a heartache no one can heal; Love leaves a memory no one can steal. —From an Irish Headstone Maureen Wall Bentley, Aartrijk’s executive vice president of Brand Strategy, passed away a few days ago at the age of 47. Words can’t possibly describe how we all are feeling for her friends and family. [...]

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Brand Camp Agenda Features: Do It Now, Value of Brand, Marketing Challenge

Aartrijk Brand Camp 2010 kicks off Monday October 25 at The Driskill Hotel, Austin, Texas. We invite you to follow Brand Camp updates on LinkedIn, Aartrijk’s Facebook page, Twitter (@Aartrijk) using hashtag #ABC2010, and Aartrijk’s blog. Monday October 25, 2010 First up are the “Do It Now” sessions at 3:30 pm Central Daylight Time (CDT). [...]

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Guest Blogger Nibby Priest, GoVaughn.com Insurance: “High-Touch Relationships”

For Aartrijk’s new series of guest bloggers from in and around the insurance industry, we welcome Nibby Priest of GoVaughn.com Insurance Agency, a full-service independent agency headquartered in Henderson, Kentucky, and serving Kentucky, Indiana and Illinois. About Nibby: Nibby began his insurance career in August 1983 as a part-time employee in his father’s business, then [...]

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