Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
Archive | advertising RSS feed for this section
Hostess with the Mostess: Only If You’re Brand-Ready
One of my favorite quotes about marketing (really, doesn’t everyone have a pet quote or two about marketing?) is: “The best way to kill a bad brand is with great advertising.” In other words, if you hit people with a breakthrough message that promises something incredible, you’ll entice them to try your brand. But if [...]
I Am Charles Wasilewski, and I Approved This Message: Branding Lessons from Political Ads
American election season is in full swing. For all the interest in Twitter posts about the recent presidential debates, the political ad still reigns high for impact. NBC News reported “$807 million has already been spent on political ads, tv and radio, local and national, cable and broadcast” in an October 18 news broadcast on [...]
Knowing When to Use the ‘F’ Word (Free)
While a brand is only as valuable as the time and dollars invested in it, sometimes, the F-word—“free”—is the answer. Let’s face it: While the market isn’t as soft as it was, the economy is still unstable. Marketing budgets are reflective of the environment and aren’t quite what they used to be. Typically, the average [...]
