Over at Ragan’s PR Daily website, writer Kevin Allen offers a list of “10 Essentials of Twitter Etiquette.” I read the list and didn’t disagree with anything. One item on the list—the first one, actually—sums up not only Twitter etiquette, but social media etiquette, business etiquette and, well, life etiquette. Kevin writes, “Always add value. [...]
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The Strategy? ‘Relationships’
Kudos to ACORD for continuing to book excellent and relevant conference speakers around the topic of leadership. That is the key quality required to keep insurance and financial services firms relevant. The latest talk was delivered by Charlene Li at the recent Insurance Systems Forum in Vegas. Among other accomplishments, Charlene is the co-author of Groundswell, [...]
How To Suck at Marketing
When my daughter went looking for a newer car recently, she found out how badly sales and marketing can be botched. In one case, she found exactly the car she wanted for the price she was hoping to pay. She approached the dealer to take the vehicle for a test drive. Alas, she was told [...]
Vaulting Into the Future
I don’t know how many insurance organizations I’ve visited in which there are old bank vaults. I mean like real vaults where you can lock up things—or people. I find them kinda creepy (like clowns). Perhaps you find them quaint and charming. Some of you may recall the offices for the National Underwriter editorial staff [...]
Docked on the Wrong Bank?
Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
