Aartrijk Brand Camp 2010 Agenda
Schedule updated as of Monday October 18, 2010.
Follow updates about Brand Camp on Aartrijk’s blog, Facebook page, Twitter feed (@Aartrijk) using hashtag #ABC2010.
Monday, October 25, 2010
Sessions take place in and around the Driskill ballroom, The Driskill Hotel, Austin, Texas.
3:00 pm to 5:30 pm Registration (Austin Room, mezzanine level)
3:30 pm to 5:30 pm Do It Now Sessions
Do you have an idea of something you want to do–but don’t quite know how? Get hands-on guidance for social networking, Web tools, and other new media (such as setting up a Twitter feed, a FaceBook page, a blog, or a YouTube page).
6:00 pm to 7:00 pm Welcome Camper Reception: Here We Are! Now What?
Mingle with other attendees and speakers at a welcome reception at The Driskill. Victorian Ballroom, lobby level.
Tuesday, October 26, 2010
7:00 am to 4:00 pm Registration & Office Open
7:30 am to 8:00 am Continental Breakfast
8:00 am to 8:15 am Welcome
Aartrijk CEO Peter van Aartrijk gives an overview of Brand Camp 2010. Leave your business cards at the door, and pick up some creativity.
8:15 am to 8:45 am Value of Brand
Learn how a strong brand actually enhances the value of your organization. Presenter: Audra Szollosy, Hales
8:45 am to 10:00 am Panel: Your Brand Transformed
Let’s talk insurance branding. What is happening in the marketplace of brands? What trends are happening and what is changing? This panel of Aartrijk Brand Camp counselors specifically will address the impacts on agents, brokers, carriers, member organizations and other industry business partners, as they aim to transform their brands from the inside out.
10:00 am to 10:30 am Camper Social Break (balconies)
10:30 am to 11:30 am Image Assessment: The Good, the Bad, and the Ugly
Find out what a brand audit entails and why it’s a plus for moving a brand forward. Counselors Aaron Moore and Andrea Campbell describe what a brand audit entails and how it helps move a brand forward. Counselors Aaron Moore and Andrea Campbell focus on the image assessment portion of the brand audit, show a case study and take questions.
11:30 am to 12:00 pm The Integrated Marketing Challenge: Setting the Stage
Attendee teams compete à la The Apprentice in this hands-on exercise. The Integrated Marketing Challenge engages Campers as teams to develop a strategy to resolve a specific marketing problem or opportunity. This helps apply marketing communications knowledge and skills in new, tangible way. Teams are a mix of attendees (e.g., agents, carrier executives, association staff, etc.). Counselors serve as consultants.
12:00 pm to 1:30 pm Thinking Lunch: The Integrated Marketing Challenge
Teams group into assigned pods for eating … and feeding ideas to each other.
1:30 pm to 2:30 pm What’s Next: Panel & Demonstration
Out-of-the-box session that highlights cool stuff coming down the pike. Panelists:
- Brad Ruben, Archway Computers and Murano Software
- Chad Reese, Insurance Journal
- Mike Wise, WebWisedom
2:30 pm to 3:00 pm Camper Social Break (balconies)
3:00 pm to 4:00 pm Let’s Get This Straight: Internal Brand Alignment
Stakeholders in your brand—including the people who work on it. But how do you achieve internal brand alignment with leaders, employees and other stakeholders (including the cynics)? Discussion centers on who manages the brand, how to get company-wide participation (including management), the impact of social networking, attracting younger staff (and customers), personal vs. business brand. Panelists:
- Valerie Harwell, Omnia
- Heath Hilliard, ZeroRisk HR
- Ricardo Roman, Strategic Alliances & Caliper Sports
4:00 pm to 4:30 pm Wrap-Up & Open Discussion
4:30 pm to 6:00 pm Intergrated Marketing Challenge: The Work Continues
6:30 pm to 8:30 pm Networking Event: Do the (Max’s Wine) Dive
Short walk to Max’s Wine Dive, part of Austin’s fabled food/networking/tech/music scene. Join us for good music, wine tasting and heavy hors d’ouevres. Meet Counselors in the lobby to walk over to 207 San Jacinto (512-904-0111)
Wednesday, October 27, 2010
7:00 am to 9:00 am Registration & Office Open
7:00 am to 8:00 am Full Breakfast
8:00 am to 9:30 am Social Networking: Now What?
You’ve heard the hype and the hearsay. Now get what matters from those who are making it work. Covered are: Does it really bring new business? B2B vs. B2C. Strategies to make it work. Blogging vis a vis Web site vis a vis Facebook/LinkedIn … making them all work together. Where to start (strategy and action). Generating content. Panelists:
- Chris Jordan, Atlanta Insurance Live
- Ryan Hanley, Albany Insurance Professional
- Doug Pullman, Parker, Smith & Feek
9:30 am to 9:45 am Camper Social Break (balconies)
9:45 am to 11:15 am We Have A Winner: Interactive Marketing Challenge Presentations
Teams present their branding challenge solutions. Winning team takes home a special prize. Everyone takes home more knowledge and experience to make their brands more productive.
11:15 am to 11:30 am Camp Wrap-Up
12:00 pm to 2:30 pm By Invitation Only: Assurex Global Luncheon Event
Here’s a map of downtown Austin, where Brand Camp 2010 is being held:
View Aartrijk Brand Camp 2010 (Austin, Texas) in a larger map
