Aartrijk Brand Camp 2010 Agenda

Schedule is subject to change.

MONDAY, OCTOBER 25, 2010

3:00 pm to 5:30 pm Registration

3:30 pm to 5:30 pm Do It Now Sessions
Hands-on guidance to those just starting out in social Web and other new media, such as setting up Twitter, FaceBook, blog, YouTube.

6:30 pm to 7:30 pm Welcome Camper Reception
Mingle with other attendees and speakers at a welcome reception at The Driskill.

TUESDAY, OCTOBER 26, 2010

7:00 am to 4:00 pm Registration & Office Open

7:30 am to 8:00 am Continental Breakfast

8:00 am to 8:30 am Camper Welcome Address
Aartrijk CEO Peter van Aartrijk overviews Camp 2010.

8:30 am to 10:00 am Panel: Your Brand Transformed
How agents, brokers, carriers, member organizations and other industry business partners can effectively transform their brands from the inside out.

10:00 am to 10:15 am Camper Social Break

10:15 am to 11:00 am Presentation: Brand Enhances Value
Learn how a strong brand actually enhances the value of your organization.

11:00 am to 12:00 pm The Integrated Marketing Challenge
Attendee teams compete à la The Apprentice in this hands-on exercise.

12:00 pm to 1:30 pm Working Lunch: Audit Is Not a Dirty Word
What a brand audit entails and why they are necessary for moving a brand forward.

1:30 pm to 2:30 pm What’s Next: Panel & Demonstration
Out-of-the-box session that highlights cool stuff coming down the pike.

2:30 pm to 2:45 pm Camper Social Break

2:45 pm to 3:45 pm Internal Brand Alignment
How to engage all your stakeholders in your brand—including the cynics.

3:45 pm to 4:00 pm Wrap-Up & Open Discussion

WEDNESDAY, OCTOBER 27, 2010

7:00 am to 9:00 am Registration & Office Open

7:30 am to 8:00 am Full Breakfast

8:00 am to 9:30 am Social Media: Real User Experiences
Industry social networkers share their success, failures and lessons learned.

9:30 am to 9:45 am Camper Social Break

9:45 am to 11:15 am Group Brand Task Presentations
Teams present their branding challenge solutions.

11:15 am to 11:30 am Camp Wrap-Up

12:00 pm to 2:30 pm By Invitation Only: Assurex Global Luncheon Event