Brand Identity Development
A compelling brand identity can communicate volumes in a word, an icon, even a sound. So, Aartrijk works with clients to develop brand identity systems that reflect their corporate personality, their values and their promise to customers.
Naming & Taglines
Aartrijk’s methodology enables us to find names and slogans that fit our clients’ sense of who they are and where they are going.
Logo Design
Our designers will explore multiple logo concepts with you, then refine your choice for use in multiple media.
Market Testing
Your new brand identity should not just be left to what you or we prefer, so we encourage testing with various stakeholders.
Aartrijk will conduct quantitative and qualitative research, including focus groups, individual interviews and online surveys,
regionally or nationwide.
Collateral Design
Once you have settled on a brand identity, our designers will create a package of collateral materials that incorporate the name, tagline and logo. This typically includes business cards, stationery and other commonly used pieces.
Style Guide
To ensure your brand identity (new or existing) is used consistently by employees, vendors (e.g., printers) and business partners, Aartrijk will create easy-to-follow guidelines that outline branding “do’s and don’ts.”
Make your mark.
