Brand Camp 2012 Program
Top 10 Reasons to Attend Brand Camp
10. Get a big-picture look at the whole person of your brand.
9. Work on your brand, hands-on.
8. Bring your expertise and make it better and bigger.
7. Get fresh ideas. Access your creativity.
6. Design new solutions to your insurance branding challenges.
5. Bring your biggest brand challenge and crowdsource the solution.
4. Cure your biggest brand headache.
3. Listen to voices of experience, and add yours to the discussion.
2. Network to make connections for your brand.
1. Go home with a head start on next steps for your brand.
The Anatomy of a Brand
Your brain: The rationale side, where you respond to specific features and benefits that are must-do’s (an insurance policy if you’re a carrier) or are value-added.
Your heart: Where powerful emotions reside, where consumers make “soft and fuzzy” decisions on buying or keeping brands that often override the rationale brain.
Your ears: Where you listen as a brand to what consumers are seeking and where you have a day-in, day-out research project. Social media makes those ears larger.
Your eyes: Where you get keen vision on where your brand is headed, your brand positioning, where you want to be in three to five years. For smart brands, this process never stops.
Your mouth: Where you can speak with a strong, clear, consistent voice.
Your feet, your hands, your nervous system, your sense of survival—all of these things are important as well. We can’t wait to explore these concepts at Brand Camp—we want you to join us and go home with a clear roadmap for your company’s brand and your personal brand.
What Will You Do at Brand Camp?
- Work on the whole brand – you’ll address many systems within the anatomy of your brand.
- Meet like-minded people that can give you excellent ideas—and who want yours.
- Join with insurance agents, carrier executives, trade association leaders and technology professionals to work collaboratively.
- Hear and interact with experts on social networking, advertising, design, publicity, social networking.
- Enjoy a comfortable, café-style setting. (Yes, bring your computer and leave your cell phone on.)
When you go to Brand Camp, one thing’s for sure: You won’t just sit there. You’ll work on your brand actively. You’ll head back home more confident, with action steps in hand and a lot more knowledge.
This is not your usual sit-there-and-take-it-until-you-can’t-take-it-anymore conference. It’s a fun, collaborative environment that Brand Campers find productive, stimulating and rewarding. [Link to www.regonline.com/builder/site/Default.aspx?EventID=1036351]
