About Rick Morgan

Sr.Vice President Aartrijk. Rick has worked on advancing the success of the Independent Agency System for over 35 years. Rick owned his own insurance agency in Boulder, Colorado, was co-founder, and served as publisher and editor of the TAAR (The Automated Agency Report). He was the originator of "Transactional Filing", co-developer of Silver Plume, served as Sr. Vice President of Marketing for Applied Systems and interim CEO of ASCNet.

Get It Right the First Time

“If you don’t have time to do it right, when will you have time to do it over?” While preparing to present an upcoming webinar, I came across this quote from NBA Hall of Fame player and coach John Wooden. It got me thinking about the issue of time; or, more accurately, the lack of [...]

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Know Your Customer… or Else!

Haven’t we been saying this for years? Yes, we have. But now it’s perhaps more important than ever to know your customer and adapt everything you do to be sure you are listening and meeting specific, individualized needs. Why? Because consumers have options—more choices than ever of how they choose to do business and with [...]

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Where have all the leaders gone?

Keeping pace with cultural change has always been a challenge. I have blogged before about our industry’s challenges in keeping up with and adapting to today’s rapid rate of change.  The combination of escalating rate and sweeping breadth of change now puts at risk the way independent agents do business. It is important to remember that consumer [...]

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Resources: A bit of this, a bit of that

I get it. You’re busy – really busy. You hear from everyone (including  us at Aartrijk) that you need to take advantage of all the new “social” tools. You’re probably tired of hearing that you need a blog, you need to be active building and engaging your Facebook community, you need a business profile on LinkedIn [...]

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Extreme Makeover – Agency Edition: Another Perspective

Recently, Peter van Aartrijk wrote a thought provoking blog suggesting many agencies would benefit from an “extreme agency makeover.” For the most part, his focus centered on the physical environment. As important as that is, I also would like to challenge agents to consider a makeover of their operations and culture as well. Peter talked about getting rid [...]

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How can we enhance your brand? Call us: 703.912.7974 or info@Aartrijk.com.