We human beings are defined by our roots. Everyone has a story about how and where the family got started. My story began in Holland (dad) and Germany (mom). Sometimes we are fortunate to actually visit the homelands. Here’s a photo of me and my daughter, Lexy, on a cold winter day at Kinderdijk, or [...]
About Peter van Aartrijk
Peter van Aartrijk is Aartrijk's President and CEO.
Sound Bite Bingo
If you’re searching for inspiration, sometimes a memorable and useful phrase can shortcut the need to absorb countless words. On the other hand, that phrase might encourage you to do more reading—which is a good thing, according to David Nour, who spoke last October at an Aartrijk client’s conference—the ACORD Implementation Forum. A self-made cat [...]
Thoughts for Thirteen
“I resolve to lose weight.” Snore. We live in America—the place with the largest food portions on the planet. Until we shrink serving sizes or invent a little pill that really works, we’re always going to have that one on the New Year’s resolutions list! I’m skipping resolutions. Instead, I offer four thoughts I hope [...]
Alphabet Soup Revisited
A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]
Alphabet Soup Revisited
A couple of years ago, the late, great Maureen Wall Bentley blogged about the insurance industry’s misplaced fondness for acronyms to “describe” firms, products and services. Indeed, some otherwise very smart people at trade associations, carriers, tech firms, agencies and brokers seem to lazily gravitate toward random letters rather than descriptive or aspirational words that actually mean [...]
