As far back as I can remember, we were taught that, to overcome public speaking jitters, we should imagine our audience naked. I don’t recall ever being told why. Later, I learned that when we stand in front of a group, at some level we feel naked ourselves and want to level the playing field. [...]
About Dave Willis
It’s All About Me. And What You Can Do About That.
“We talk about your work, how your boss is a jerk … We talk about your friends and the places that you've been… We talk about your dreams and we talk about your schemes … We talk about your heart, 'bout your brain and your smarts and your medical charts… . “But every once in [...]
Politics—A Brand Taboo?
Politics. Religion. Sex. For years, we’ve been told to avoid discussing these topics in most situations. This year, “politics” appears to have been removed from the list, at least on social networks. It’s hard to scroll very far down a Facebook timeline or spend more than a minute or two watching a Twitter feed without [...]
Brand Lessons from an Insurance Guy in the Meanest County in Georgia
We all know Habitat for Humanity. Great organization. Great brand value. But did you know Habitat has its roots in the insurance business? Seventy years ago, Koinonia Farm was founded in South Georgia by Clarence Jordan and Martin England. The farm, which observers have called “the most daring social experiment in the South during the [...]
Wounded and Disgraced? Oh, Never Mind.
Three years ago, AIG decided to spin off its property and casualty business and rename it Chartis. At the time, a company exec said the change would help the operation “distinguish who we are, what we can do for brokers and clients, and how stable and financially strong we continue to be.” That’s corporate-speak for [...]
