Aartrijk—easy, right? It’s pronounced like “R-trike,” as in “bike.” Turns out Peter van Aartrijk’s family hails from a small farming town in northwestern Belgium named Aartrjike. Apparently his family dropped the “e” at the end to make it easier to pronounce. (Not sure how much that helped, though!) The town was founded by the Romans in 893 as “Artiriacum.” The translation? “Kingdom of fertile soil.” That’s pretty cool, since we’re in the “fertile ideas” branding business.

Team	Newsroom	Brand Camp	Services
Aartrijk Advantage Channel Harvest Zoo	Aartrijk in the News Clients in the News On Point Podcasts	Brand Camp 2013 2012 Photos & Presentations	Illuminate Benchmark Build Promote Publishing Specialty