Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
About Chris Amrhein
Being “Wired” Ain’t What It Used To Be
Call it a hangover from the ’60s or just another double entendre. But what does “wired” mean to most people? The high-tech magazine? Low-tech communications? Drugs? A four-year-old bouncing off the walls from a massive sugar rush? For the rest of my life, it will mean the weeks I’ve now spent with my mouth locked and [...]
Your Reclamation, Then. Take Heed.
With these words, the Ghost of Christmas Past rouses a sleepy and reluctant Ebenezer Scrooge from his reticence and starts him on his journey to rebirth and revitalization. At this festive time of year, mayhap four lessons from the timeless tale will serve your business and brand as well? Lesson One. Stop waiting for BHAG [...]
Key to online (and offline) success? Know your FOI
FOI = Fish on Investment (aka COI = Catch on Investment) It was a warm Florida summer day. I rode my bike up to the A&P, side baskets loaded with fishing pole, tackle box and a bag lunch. Just a quick stop for bait before heading to the fishing pier. Fingering the few coins in [...]
